News Analysis

Apple’s iPad, iMac, and AirPod launches weren’t just a surprise, they were a smart strategy shift

Resurrect beloved products? Continual surprises? What's not to like?
tim cook ipad mini 2019
Tim Cook

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    Related:
  • Apple
  • Mac
  • iMac
  • AirPods
  • iPad Air
  • iPad Mini
Leif is a San Francisco-based tech journalist. He's a big fan of fantasy RPGs, and you can find his previous work on IGN, Rolling Stone, VICE, PC Gamer, Playboy, Mac|Life, TechRadar, and numerous other publications.