News Analysis

Apple’s iPad, iMac, and AirPod launches weren’t just a surprise, they were a smart strategy shift

Resurrect beloved products? Continual surprises? What's not to like?

tim cook ipad mini 2019
Tim Cook

Note: When you purchase something after clicking links in our articles, we may earn a small commission. Read our affiliate link policy for more details.

Leif is a San Francisco-based tech journalist. He's a big fan of fantasy RPGs, and you can find his previous work on IGN, Rolling Stone, VICE, PC Gamer, Playboy, Mac|Life, TechRadar, and numerous other publications.