Opinion

Apple is poised to lose lots of iPhone users if it keeps ignoring the middle

Fewer people are buying premium phones, so why is Apple still putting all of its eggs in one basket?

iphone xs xs max
Dan Masaoka/IDG

Note: When you purchase something after clicking links in our articles, we may earn a small commission. Read our affiliate link policy for more details.

Michael Simon has been covering Apple since the iPod was the iWalk. His obsession with technology goes back to his first PC—the IBM Thinkpad with the lift-up keyboard for swapping out the drive. He's still waiting for that to come back in style tbh.