While rumors have been swirling of an October iPhone event or a quiet Apple Watch launch leading into an unconventional fall update season, it turns out things won’t be all that different after all. Apple announced on Tuesday that the first of its annual fall events will be held on Tuesday, September 15, only about a week later than usual.
The event invitation features a doodled Apple logo in blue with “Time Flies” below it, which appears to be a thinly veiled reference to a new Apple Watch. If you open the invite using Safari’s AR viewer on an iPhone, it will animate into “9.15” and then back to the Apple logo.
You can see this animation if you go the event on Apple’s webbsite on your iPhone, and then tap on the logo on the webpage.
An accompanying Twitter #AppleEvent hashtag is in the same shade of blue, which is somewhat indicative of the classic “Aqua” Apple logo. Recent rumors have suggested that a new “dark blue” hue will be available with the iPhone 12.
Apple is expected to announce four new iPhone models this fall, as well as a new iPad Air, Apple Watch, Apple Tags, and possibly an on-ear pair of studio AirPods.
The event will be streamed live on Apple’s website beginning at 10 a.m. Pacific.
Author: Michael Simon, Executive Editor
Michael Simon has been covering Apple since the iPod was the iWalk. His obsession with technology goes back to his first PC—the IBM Thinkpad with the lift-up keyboard for swapping out the drive. He's still waiting for that to come back in style tbh.