The Fitbit Sense is a classic case of trying too hard to beat Apple

Fitbit’s obsession with beating Apple has led to a pricey, complicated competitor to the Apple Watch.
fitbit sense sp02
Michael Simon/IDG

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  • Wearables
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  • Fitness Devices
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Michael Simon has been covering Apple since the iPod was the iWalk. His obsession with technology goes back to his first PC—the IBM Thinkpad with the lift-up keyboard for swapping out the drive. He's still waiting for that to come back in style tbh.