Apple’s got two new commercials, the former Siri team is building an AI that might take over your world, and you can get some free iTunes credit when you buy an Apple TV. All this and more from Tuesday’s Reading List roundup.
Apple’s latest “Your Verse” commercials (or, as the company has taken to calling them lately, “films”) center around Chinese music group Yaoband and Detroit cyclist and activist Jason Hall. Like the other Your Verse projects, these feature the film itself along with a written profile and multiple photos of the project leaders (and their iPads, naturally).
Siri’s founders are once again experimenting with artificial intelligence: Wired chatted with Dag Kittlaus, Adam Cheyer, and Chris Brigham about their new project, Viv. From what little we know about Siri’s honorary big sister, it appears to be shooting for the moon and attempting to pair natural language parsing with third-party services and multi-command execution. The piece is fascinating, but that doesn’t stop me from worrying that our new robot overlords might someday be born from Viv’s origin code.
9to5Mac reports that Apple is once again offering a $25 iTunes credit to new Apple TV buyers to promote the 2014 London iTunes Festival, which will be streamed live to all Apple TV users. The company offered this promotion back in February, as well, though not in concert with any iTunes event.
The iPads are coming! The iPads are coming! Bloomberg reports that Apple’s suppliers have turned on those magic new-iPad-assembly-machines and are beginning to churn out pieces and parts for the company’s next tablet, reputedly coming down the line in the Fall. Also mentioned in Bloomberg’s: the larger iPad might sport an anti-reflection coating, to make it easier to read in direct sunlight. Bloomberg knows these details thanks to two people “who asked not to be identified because the details aren’t public.” Sounds legitimate.