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This week we’ll look at pundits making claims that aren’t really backed up. Remember when Windows 8 was going to change everything? Meanwhile, a small sliver of the market clearly shows how Apple’s getting left out in the cold. Again. Finally, if it’s August then it must be time for problems with the fall iPhones.

Windows 8 Bookends

Let us begin with a pair of bookends to Windows 8, both brought to us courtesy of the Boy Genius Report.

Here’s the Boy Genius Report’s Zach Epstein, way back in 2011:

Sorry Apple, Windows 8 ushers in the post-post-PC era

Apple paved the way but Microsoft will get there first with Windows 8. A tablet that can be as fluid and user friendly as the iPad but as capable as a Windows laptop. A tablet that can boot in under 10 seconds and fire up a full-scale version of Adobe Dreamweaver a few moments later. A tablet that can be slipped into a dock to instantly become a fully capable touch-enabled laptop computer. This is Microsoft’s vision with Windows 8, and this is what it will deliver.

Strong words! Wonder how that turned out.

Well, here’s the Boy Genius Report’s Brad Reed in 2014, which is this year. The now. What’s happening currently.

Why did Windows 8 fail? It had to be explained to users.

We know from well-connected Microsoft reporters and even directly from Microsoft employees that Microsoft knows it stumbled badly with Windows 8. Indeed, the Windows 8 brand has become so toxic that the company’s employees have reportedly dubbed it “the new Vista.”

What? That can’t be right. You’re a liar, Brad. A dirty, rotten liar.

While Microsoft did its best to make significant improvements to the platform with its subsequent Windows 8.1 and Windows 8.1 Update releases, the company is mostly now ready to move on from Windows 8 by releasing Windows 9, which will reportedly bring back many of the key desktop features that PC owners say they sorely missed with Microsoft’s first touch-centric OS.

So, basically, Microsoft is rolling back the major interface changes it made to Windows because everyone hated them. Let’s go back to Epstein’s piece, which is so charmingly condescending:

The reception, as you’ve likely read by now, has been overwhelmingly positive. In fact, Apple bloggers were apparently so flustered by the platform that they resorted to bombarding Twitter with jokes about cooling fans and Silverlight instead of stopping for a moment to realize that Microsoft is showing us the future of computing.

Uh-huh. Surely what happened was that people just weren’t ready for the future, which is too cool and super-awesome for them.

Those not as pie-eyed as Epstein could have seen that there were some problems with this vision right out of the gate. Some people would rather have one device, but what more people want is devices that work well. And you can’t make one interface that’s optimized for touch and keyboard and mouse input all at the same time.

John Kirk has his own take:

Question: Why does Microsoft think that 2-in-1s are the future?

Answer: Because they have to. It’s the only way they can justify the use of Windows 8 on a tablet.

They say that form follows function. That’s true unless you’re Microsoft, in which case it follows that strategy you made up and can’t walk away from.

We’re on a boat to nowhere

Reinhardt Krause of has a dire warning for Apple! Yes, another tiny slice of the market threatens doom!

“Apple May Miss Boat If iPad Doesn’t Do Voice Calls” (tip o’ the antlers to Neil Weinstock).

The boat to where, exactly?

Seven-inch screen and larger tablets with built-in, cellphone calling capabilities are gaining traction in Asia, says research firm IDC.

So that’s IDC. What does NPD say?

“Tablet PC demand in 2014 is being affected by falling demand for the 7” class in emerging regions and in China, where many local white-box brands have experienced lower-than-expected shipment growth,” said Hisakazu Torii, vice president, smart application research at NPD DisplaySearch.

IDC, NPD, let’s call the whole thing off.

Apple is expected to launch the iPhone 6 on Sept. 9, including a 5.5-inch-screen phablet version.

Expected by some. Others think the company will just launch a 4.7-inch iPhone. Hey, it’s still possible it won’t launch a larger phone at all! Wouldn’t that be something? Oh, my God, that would be fun. The Macalope would be busy for weeks, if not months.

While iPad users can get Skype voice-over-Internet service, the tablet does not now have cellular voice service capability.

Right. Because holding a tablet up to your head is dumb. Hold a tablet up to your head and look in the mirror. You look like a lunatic. You’re talking into a tablet and you’re doing it in the bathroom. Who does that? What’s wrong with you?

Taiwan’s Asus is a leading supplier of cellular-capable tablets, as is Samsung, the No. 1 maker of smartphones based on Google ‘s open-source Android operating system.

Pretty sure “open-source” should be in sarcastic quotes there.

According to IDC, in Q2 more than 13.8 million tablets with 7-inch screens or larger were shipped in Asia-Pacific, excluding Japan.

Pff. Japan. Who cares about them? Since, you know, that’s the Asian country where Apple does the best.

Nearly 25%, or 3.5 million units, had voice calling over cellular networks built into the device, up 60% from the year-earlier period.

Apple, of course, sold 13 million iPads in the same quarter, but it should really be concerned about these 3.5 million freaks of nature, these Island of Dr. Moreau-esque atrocities, because it doesn’t make those, and Apple should always make the thing it doesn’t make—otherwise, doom.

While IDC says this category is getting larger, it also says it’s unclear not only how many people are really buying the tablets for the cellular capability, but also how many are actually using it. In other words, are people buying them because they’re big honkin’ cell phones, or are they just buying Asus and Samsung devices because of their local brand-name recognition?

Apple is not going to chase every feature down every rabbit hole. That’s actually a good thing.

The annual dire situation

It’s late summer so you know what that means: time to report on all the problems the yet-to-be-released iPhones are having. Take it away, Reuters.

“Exclusive: Apple iPhone 6 screen snag leaves supply chain scrambling”

Let’s see if we can find the key graph here. Must be here somewhere. Ah! Here it is! Paragraph 2:

It’s unclear whether the hiccup could delay the launch or limit the number of phones initially available to consumers, the sources said, as Apple readies larger-screen iPhones for the year-end shopping season amid market share loss to cheaper rivals.

Uh-huh. It’s unclear if this will have any effect at all. Got it. So, how does Forbes “contributor” Gordon Kelly report it?

“iPhone 6 Production Delayed, Claims Reuters. Risks Troubled Launch” (no link, naturally).

APPLEBLAZZLEFROZZLE! Kelly, of course, doesn’t really know if production was delayed. It’s possible that Apple builds time into its schedule for such problems—heck, we always seem to get some dire report around this time of year about how the new iPhones are screwed because of production problems. It’s also possible Apple made up time somewhere else.

But you can always count on the staid reporting—or, well, re-reporting—of the Forbes contributor network and circus-geek rehabilitation program.

Let’s go back to that Reuters exclusive for a second:

Two supply chain sources said display panel production suffered a setback after the backlight that helps illuminate the screen had to be revised, putting screen assembly on hold for part of June and July. One said Apple, aiming for the thinnest phone possible, initially wanted to cut back to a single layer of backlight film, instead of the standard two layers, for the 4.7-inch screen, which went into mass production ahead of the 5.5-inch version.

But the new configuration was not bright enough and the backlight was sent back to the drawing board to fit in the extra layer, costing precious time and temporarily idling some screen assembly operations, the source said.

Uh, so your sources are saying that as late as July Apple hadn’t completely worked out the internal configuration of the phone? The horny one supposes that’s possible, but it seems pretty doubtful. Now, he might believe that about Xiaomi:

Apparently, apart from suffering from severe manufacturing defects such as the SIM tray not working properly, exceptionally low screen quality for a smartphone which is supposed to have Gorilla Glass 3, troubles with the microUSB port, and unusually high overheating issues, the phone is also suffering from some serious software bugs, such as contacts mysteriously not showing up when accessed through the dialer app, and several other complaints of unstable software and random WiFi/cellular signal drops.

Xiaomi, of course, is widely regarded as being an Apple-killer because its phones are so cheap and look like iPhones. Kind of like those cardboard inserts with an image of an iPhone printed on them that come inside the iPhone case you bought. Why even buy the iPhone, really? This piece of cardboard looks just like it!

You know what happens every year? Every year a new iPhone launches and it sells really well and Apple has trouble meeting full demand. It’s probably going to happen again this year. If it happens every year, is it really news?

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