How to send limited email blasts on the cheap

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Reader Wm. Patrick Bauer is having difficulties communicating with everyone he’d care to. He writes:

I’ve started a club that’s gaining in popularity but I have a problem with email. It appears that Mail limits the number of recipients that I can include in a single message, causing me to split the membership list into eight groups. Is there a way to send notices and updates to everyone in a single email blast?

It’s not Mail that’s imposing the limit but rather the service you’re sending your messages through. If you’re using an iCloud account (with a .icloud, .mac, or .me address) you’re limited to sending a single message to up to 100 recipients. If you use Google with an email client, you can send a single message to up to 99 people. (If you use Gmail’s webmail the limit is 500 recipients.) Yahoo imposes a 100 recipients-per-message limit as well.

There are a couple of ways you could go here. One is to place your newsletter on a website and then contact your members with links to it. These can be direct links via email (which doesn’t really skirt your email issue) but you can also take advantage of social media by creating club Twitter and Facebook accounts, asking your members to follow them, and then post an alert when you have a new issue of the newsletter.

If you’re attached to email, you could do as the pros do and sign up for an email blast service. People I know who want to do this sort of thing on the cheap use MailChimp’s free Entrepreneur plan. This allows you to send your message to up to 2,000 subscribers at a time and you can send up to 12,000 messages a month, both of which sound like they’d work with your modest membership.

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