In recent years, cable, satellite, and pay-TV companies have started offering apps and online services that let their subscribers watch TV shows from just about any device. And when it comes to using these so-called “TV everywhere” services, people apparently really like watching TV Apple products. According to a new survey from Adobe, Apple devices account for nearly 62 percent of TV everywhere video streams.
According to the survey, which Adobe offers in PDF form, the Apple TV accounted for 12.8 percent of TV everywhere streams in the second quarter of 2015, up from the 11.7 percent share it put up in the first quarter of this year. 22.3 percent of users watched video from iPads (down from 22.5 percent the previous quarter), 18.2 percent streamed from iPhones, 7.4 percent from Macs, and 1.2 percent from an iPod Touch.
In general, TV-everywhere streaming is growing at a rapid pace, with a 63-percent increase in views between June 2014 and June 2015. Adobe also noted that viewers are moving away from watching on tablets and toward other devices: 10 percent of viewers watched TV everywhere streams from their tablets in the second quarter of 2015, down from 13 percent a year earlier.
Interestingly enough, according to Adobe’s stats, the Apple TV was the only set-top box or TV-connected device that showed growth from one quarter to the next. The Apple TV’s share of TV everywhere streams grew 10 percent between the first and second quarter, while all others Adobe accounted for saw their share either decline or stay the same.
Why this matters: Adobe’s data is striking given rumors that Apple will introduce a more powerful, feature-laden Apple TV at its media event in San Francisco later this week. If Adobe’s data is accurate, Apple already has a huge leg up on the competition in the media streaming space—a space that is growing by leaps and bounds—and a revamped Apple TV can only strengthen the company’s position.