The week in Apple news: MacOS rebrand rumor, iPhone 7 rumors, Apple's new VP of public policy, and more

Apple headlines for the week ending April 15, 2016.


Apple headlines for the week ending Apr. 15, 2016

The buzz this week didn’t come from Apple, and it certainly wasn’t news. It came from Motor Trend and their awful attempt at designing the rumored Apple Car. Motor Trend’s piece just proves that it’s really, really difficult to design a car. For real news, check out the headlines in this slideshow. Click the link to get more info.

iphone 7 rumor smart connector

From Macworld’s Caitlin McGarry and Oscar Raymundo:

There are so many rumors swirling about what Apple is working on that we decided to put them all in one place and assess whether they seem legit or absurd.

macos rebrand

From PCWorld’s Jared Newman:

Apple’s Environment page got an update on Thursday, and for a short time it included a reference to MacOS.

iphone hack san bern

From Macworld’s Susie Ochs:

The firm that “owns” the hack is free to keep it secret and sell it to anyone—government or criminal alike.

FBI paid professional hackers one-time fee to crack San Bernardino iPhone (The Washington Post)
FBI director reflects on Apple dispute (USA Today)

apple lobbyist

From Macworld’s Caitlin McGarry:

The company just named National Football League lobbyist Cynthia Hogan its vice president for public policy and government affairs in Washington DC, overseeing the Americas.

apple watch 2 makeover

From Macworld’s Caitlin McGarry:

Every other year, Apple redesigns its iPhones. It looks like the Apple Watch will be on the same biennial hardware overhaul schedule, if KGI Securities analyst Ming-Chi Kuo is on target (and he usually is).

app store search placement

From Macworld’s Caitlin McGarry:

Apple is considering big changes for the iOS App Store, including paid search results a la Google. That means developers who want to be surfaced to the top of the App Store’s search results for specific keywords would have to pay for the privilege.

itunes allowances

From Re/code’s Ina Fried:

An Apple representative confirmed the move, pointing to “ask to buy” and the family sharing options as the preferred way for families to manage kids’ purchases going forward.

apple wwf promotion

From Macworld’s Leah Yamshon:

With this “Apps for Earth” initiative, 100 percent of proceeds collected from participating apps through downloads and in-app purchases will be donated to the WWF, which supports nature conservation efforts around the globe.

gold 40 million

From Business Insider UK’s Kif Leswing:

According to Fairphone, an activist group focused on electronics supply chains, the average smartphone uses 30 milligrams of gold, mostly in circuit boards and other internal components. And Apple recycles millions of iPhones and other computers that have tiny bits of gold in them.

apple campus 2 reception

From Silicon Valley Business Journal’s Nathan Donato-Weinstein:

The shape of the buildings “is an elongated rectangle with soft corners,” it states, and they “follow the same aesthetics language as the Main Building. The details are reduced to a minimum and all structural elements, fixings and devices are well integrated and concealed into the building elements.”

apple car bldgs

From MacRumors’ Husain Sumra:

Apple secretly purchased and leased several buildings in the Silicon Valley area and naming them after Greek mythological figures and other interesting inspirations in 2014 and 2015.

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