’Tis the giving season, and I’m not talking about Black Friday deals for family and friends. Apple is now making it possible for well-meaning folks to donate money to their favorite causes by taking all the work of entering payment details out of the equation.
Apple Pay just rolled out support to nearly 20 nonprofits, including heavy-hitters like the American Red Cross, American Heart Association, charity:water, (RED), St. Jude’s Children’s Research Hospital, UNICEF, and World Wildlife Fund. The company will soon support the American Cancer Society, CARE, DonorsChoose.org, PBS and local PBS stations, and the United Way.
When you go to those nonprofits’ websites to make a donation in Safari, “pay with Apple Pay” is now an option. If you’re using a Mac, you’ll have to authenticate your donation using an Apple Watch or an iPhone signed into the same iCloud account. Just double-click the side button on the watch or use Touch ID on your phone to confirm the donation. If you’re using Safari on iOS, you can approve the donation using your fingerprint.
Apple only recently added support for Apple Pay on the web, and its list of participating retailers is slowly growing. Apple says that more Apple Pay transactions occurred in September 2016 than in all of 2015, and that its users have spent billions of dollars using the contactless payment service. Nonprofits are hoping that Apple Pay’s speed and seamlessness of use will encourage more people to donate cash to good causes.
"We always thought that it would be a great idea to be able to accept Apple Pay for donations," Terry Macko, vice president of marketing and communications for the World Wildlife Fund, told Macworld. "We think it's a great opportunity to make it easier for millions of people who are on Apple Pay and appreciate the convenience of it to make a donation to WWF."
Macko said the wildlife conservation nonprofit has no expectations as to whether Apple Pay will boost donations. The time period from Thanksgiving through the end of the year is already a huge one for charitable organizations, and Apple Pay will just make that process a little more seamless. WWF also accepts PayPal and text-to-donate contributions, in addition to major credit cards.
Other tech companies have experimented with ways to encourage nonprofit donations. Facebook, for instance, allows nonprofits to add a Donate button to their pages, but users still have to enter all of their payment details, which are then stored by Facebook. If you don’t want a company to have your payment information on file, then Apple Pay is a secure alternative.
Check out the full list of nonprofits that now accept Apple Pay.