Not HomePod for Christmas: Apple's delay problems


Today's Best Tech Deals

Picked by Macworld's Editors

Top Deals On Great Products

Picked by Techconnect's Editors

Apple announced that the HomePod would not ship until “early 2018” and as with anything that happens with the company we must now dissect how devastatingly terrible and awful it is.

Writing for Bloomberg, Shira Ovide says “Apple’s HomePod Stumble Isn’t a Momentary Lapse.” (Tip o’ the antlers to Bill in Dallas and @designheretic.)

Christmas will be a little disappointing for some Apple fans.

Yes, Jony Ive is no longer appearing as Santa at the Valley Fair mall after last year’s labor dispute with the elves. He simply won’t cross the picket line. He won’t do it.

And the company’s holiday season slip-up may be another sign that its crown as the disciplined king of manufacturing is becoming tarnished. 


“Apple Delays Leopard Release.”

“Apple Delays Global Release of iPad.”

OK, that is a strawman comeback because she didn’t say there never were any delays previously. But if God didn’t want us to make strawmen, then why do they burn so pretty?

It has been odd that Apple merely said the HomePod would be ready for sale in “December” but had not provided a more specific date since the summer.

Very odd indeed for the company to give just a month and not a specific ship date for… What’s that? Oh, the Macalope is being fed this late-breaking information from the original iPhone announcement in 2007. Let’s go back in time to Steve Jobs speaking from Moscone Center.

“Now, when are these going to be available? We’re going to be shipping these in June.”

Oh. Huh. How about that?

This delay doesn’t run as counter to history as Ovide makes it out to.

Missing Out

The two market leaders in voice-activated home speakers have about 27 million devices in U.S. homes, up from about 5 million one year ago

And how big was the mobile phone market in 2006, 2007 Steve Jobs?

“Just about a billion.”

The Macalope is not at all saying the HomePod will be the kind of product the iPhone was, but the iPod and iPhone show pretty categorically that Apple can enter a market that’s established and do pretty well. Heck, people were even claiming the wearables and augmented reality markets were all sewn up and it was too late for Apple.

A delayed product on its own isn’t necessarily a big deal.

Unless the name of the company shipping the product starts with “A”, rhymes with “shmapple” and, also, just to make it clear, is literally “Apple.”

The troubling thing, though, is product delays or other problems are no longer unusual for Apple.

Are they more usual now? Apple’s delayed two entirely new product categories in as many years, but seemingly both for software reasons, not hardware. So, if there’s a problem, it isn’t the manufacturing one that Ovide seems to think it is.

…it’s not unusual for Apple to have early troubles making new iPhone models, or at least trouble making enough to meet demand.

Again, the trouble is the number of times there are production problems or supply-demand imbalances…

It’s not unusual for Apple to not meet demand with enough supply. The problem, you see, is the supply-demand imbalances.


…especially when Apple needs the revenue lift from new products more than ever.

Yeah, the current quarter looks real troubling for Apple.

“Apple Will Set New Q1 iPhone X/8 Sales Record, Data Shows.”

Nobody likes product delays. But if this delay had to happen, it probably couldn’t have come at a better time for Apple.

Note: When you purchase something after clicking links in our articles, we may earn a small commission. Read our affiliate link policy for more details.
Shop Tech Products at Amazon