News Analysis

Apple and Shazam: It’s not just about identifying songs

Apple’s purchase of Shazam might not be as splashy (or as expensive) as its $3.2 billion Beats buy, but it means much more to the iPhone.

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Michael Simon has been covering Apple since the iPod was the iWalk. His obsession with technology goes back to his first PC—the IBM Thinkpad with the lift-up keyboard for swapping out the drive. He's still waiting for that to come back in style tbh.