Is it the end of the line for the ‘i’ at Apple? Analyzing Apple’s naming scheme

Though it may feel dated, many of Apple's ‘i’ products carrying significant branding value that could mean the i-Name will stick around for a while.

ibooks
Apple

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Jason was lead editor at Macworld for more than a decade and now writes about Apple at Six Colors and podcasts at Relay FM and The Incomparable.