Updated 09/11/19: Now that Apple’s ‘By innovation only’ September 10 event is over, we’re looking forward to a potential October event, and then more events in 2020.
Apple doesn’t often participate in big industry-wide events like CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals out to a theater to hear all about its latest products and services. Apple calls these “Special Events,” and streams them online to its millions of fans.
There’s also WWDC, Apple’s Worldwide Developer Conference, a multi-day event in the middle of the year focused on sessions for developers, helping them make the most out of the latest Apple tools and products. It kicks off with a big keynote that serves to announce new products (typically the latest versions of iOS and macOS, as well as a few hardware products).
Apple usually announces the exact dates of its special events only a couple weeks in advance, but it tends to hold events at similar times from one year to the next. Here’s a list of the remaining events we expect Apple to hold in 2019, and what we expect it to announce there.
Final event of the year: October 2019?
Apple often, but not always, holds one last event for the year in the second half of October.
It’s an opportunity for the company to reveal a few products that will ship before the holidays without crowding them into the September iPhone event or WWDC, both of which tend to be packed.
The products announced in October can be anything. In 2018, it was a new MacBook Air, a new Mac mini, and all new iPad Pro. In 2016, it was a MacBook Pro. In 2014, we got several new iPads and the 5K iMac.
The hottest rumor for products to be revealed this year, apart from the new iPhones and Apple Watch, is a newly-designed 16-inch MacBook Pro. We might also expect a new generation of AirPods, and there are old rumors of high-end over-the-ear headphones as well.
If Apple has an updated Apple TV on the way as rumored, it could be unveiled at either the September 10 event or this potential October event.
Apple didn’t reveal its tracking devices, which some are calling Apple Tags, at its September event. There’s enough evidence of their existence to make us think that they’re real and they’re coming soon, so an October event would be a good place for it. If not, Apple’s next event isn’t expected until around March.
Apple sells more products than ever before, and October is approaching quickly. We’ll have a better picture of whether or not the company will hold an October event, and what it might announce there, as 2019 rolls on.
The first event of 2020: March
For the last decade, Apple’s earliest event of the year has been held in March. And while there isn’t a March event every year, the company has held one during four of the last five years (2017 was the exception).
March events can bring us almost anything. Past March events have included such various products as a second look at the original Apple Watch just before its release, new MacBooks, the iPhone SE, new iPads and iPad Pros, and even the introduction of services like Apple Card, Apple Arcade, and Apple TV+.
March events don’t follow any particular monthly timing, either. Apple has held them as early as March 2, as late as March 27, and several dates in-between.
Apple has so many products and services these days that a March event seems likely simply because the company needs more event time to cover everything it does in a year. But we won’t have a clear picture of what or when until the rumor mill starts to heat up during the start of 2020.
WWDC: June 2020
Apple’s week-long developer event is always held in June, and always kicks off with a big presentation in which it announces the new macOS, tvOS, iOS, iPadOS, and watchOS upgrades for the fall. It is usually held in the first or second full week of June, which in 2020 would place it on either June 1-5 or 8-12.
We expect to hear about iOS and iPadOS 14, tvOS 14, watchOS 7, and macOS 10.16.
WWDC events often (but not always) introduce new hardware, too. We first heard about the new Mac Pro and Pro Display XDR at WWDC in 2019, and the HomePod and iMac Pro were introduced at WWDC in 2017, for example.