How Apple flips the switch and keeps bringing in new customers

Apple says 50 percent of iPad and Mac customers are new to the product. How does the company draw them in?
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Dan has been writing about all things Apple since 2006, when he first started contributing to the MacUser blog. He's a prolific podcaster and the author of the Galactic Cold War series, including his latest, The Nova Incident, coming in July 2022.