Black Friday falls on November 24 in 2023, but the “shopping holiday” has sort-of morphed over the years into a weeks-long event, starting at the beginning of November and concluding at the end of Cyber Week.
Apple typically holds a ‘Shopping Event‘ that lasts from Black Friday to Cyber Monday, but other retailers start Black Friday deals a week or more before the day itself and carry them through for days after.
If you’re looking to pick up an Apple Watch in time for the holidays, for yourself or as a gift, you might want to buy during the Black Friday sales. In 2022 and 2022 we saw lots of deals on Apple Watch, although the biggest savings tend to be on the older models.
Speaking of older models – a word of warning, we often see discounts on refurbished models. It is important to check whether the excellent deal you are looking at is for refurbished Apple Watches as the discount may not be as good as it looks if that is the case.
To give you an idea of what to expect for Black Friday 2023, are are sharing the best deals on Apple Watches we saw during Black Friday 2022. Read on to see what the savings were like.
If you don’t want to wait for Black Friday, you can see the best deals all year round if you take a look at the Best Prices tables below. We also regularly round up all the best deals on all Apple Watch models here: Best Apple Watch deals.
Apple Watch Series 8 deals
The Series 8 starts at $399/£419 for the 41mm version and $429/£449 for the 45mm version. If you want a cellular Apple Watch it costs an extra $100/£100. We saw the following deals in 2022:
U.S.:
- Amazon, Apple Watch Series 8, 41mm (GPS): $349 ($50 off)
- Amazon, Apple Watch Series 8, 45mm (GPS): $380 ($49 off)
- Amazon, Apple Watch Series 8, 41mm (Cellular): $449 ($50 off)
- Amazon, Apple Watch Series 8, 45mm (Cellular): $479 ($50 off)
U.K.:
- Amazon, Apple Watch Series 8: £399 (£20 off)
- John Lewis, Apple Watch Series 8: £399 (£20 off, plus two-year warranty)
Apple Watch SE (2022) deals
The Apple Watch SE starts at $249/£259 for the 40mm version and $279/£299 for the 44mm model. It’s an extra $50/£50 for cellular. We saw the following deals in 2022:
U.S.:
- Amazon, Apple Watch SE (2nd gen, 40mm): $229 ($20 off)
- Amazon, Apple Watch SE (2nd gen, 44mm): $259 ($20 off)
U.K.:
- John Lewis, 2nd-gen (2022) Apple Watch SE: £249 (£10 off, plus two-year warranty)
- Amazon, 2nd-gen (2022) Apple Watch SE: £249 (£10 off)
Apple Watch Ultra deals
This is Apple’s most expensive Watch, starting at $799/£849. It comes with cellular. We saw the following deals in 2022:
U.S.:
- Amazon, Apple Watch Ultra: $739 ($60 off)
U.K.:
- Amazon, Apple Watch Ultra: £819 (£30 off)
- AO: Apple Watch Ultra: £823 (£26 off)
Apple Watch Series 7 and SE 2020 deals
The Apple Watch 7 starts at $399/£369 for the 41mm version without cellular, while the 45mm variant starts at $429/£399.
U.S.:
- Amazon: $302 / $296 ($97 / $133 off, price varies by color)
- Walmart: $329 / $349 (cellular model) ($100 / $180 off)
- Best Buy: $329 / $359 ($70 off, price varies by color)
- Walmart, Apple Watch SE (1st gen, 40mm): $149 ($130 off)
- Walmart, Apple Watch SE (1st gen, 44mm): $179 ($130 off)
U.K.:
- Amazon, Apple Watch Series 7: £299 (£70 off)
- Currys, Apple Watch Series 7: £309 (£60 off)
- Amazon, Apple Watch Series 7 (cellular): £389 (£80 off)
Black Friday Apple Watch deals from Apple
Apple held it’s usual Black Friday Shopping Event in 2021. The event saw the $50/£50 vouchers given away with sales of the Apple Watch SE.
Vouchers were also given away up to $250/$250, more here: Apple Black Friday: What you need to know about Apple’s sale.
Black Friday Apple Watch deals from Amazon
We usually see good Apple Watch deals at Amazon:
Amazon U.S.:
- Apple Watch Series 8 (41mm) GPS
- Apple Watch Series 8 (45mm) GPS
- Apple Watch SE (40mm) GPS
- Apple Watch SE (44mm) GPS
- Apple Watch SE (44mm) GPS + Cellular
Amazon U.K.:
Black Friday Apple Watch deals from Best Buy
In the past we’ve seen Best Buy offer a discount of $20 on nearly every model and configuration of the Apple Watch.