Free doesn’t mean free any more. In fact, Apple doesn’t even use the word “Free” any more: it replaced it with “Get” back in November 2014.
Developing apps costs a lot of money and all developers want to get that cash back (and make a profit). Mostly these days that means a mixture of advertising, in-app purchases (IAP) and data collection. Remember the adage: “If you’re not paying for it, you’re not the customer, you’re the product being sold.”
But most apps (especially games) aren’t harvesting your data; they’re just trying to trick you into paying further down the line when you’re hooked. And app marketers are getting smarter. Here are 10 tricks to watch out for…
(For mostly non-evil tips for app marketers, take a look at
Complete guide to marketing a successful iOS app: How to make money on the App Store.)