The biggest reason not to buy the Apple Watch has got to be its price and rate of depreciation. Even the cheapest variation of the Apple Watch, the Watch Sport priced at £299, is at the higher end of the current smartwatch market with many Android alternatives costing between £100-200. That’s without going on to talk about the Watch collection that spans between £479-949 and the Watch Edition collection that costs between £8,000 and £13,000.
Paying more for a smartwatch that does more than any other currently available isn’t a bad thing in itself, as long as you can justify the purchase. The most ironic thing about the difference in price between the three collections is that there’s no difference in features or performance, just the design and materials used. Does that remind anyone else of the fashion industry?
The other issue is that, like a car, once you buy an Apple Watch, the value starts to drop straight away. That isn’t helped by Apple’s yearly product refresh cycle, which if followed means that 2016 will probably be the year that Apple will release the Apple Watch 2. The second generation Apple Watch will be an all round improvement on the company’s first attempt at a smartwatch, and will destroy any remaining value in the first generation device, undergoing a similar process to the original iPad when the iPad 2 came out.
9 features we want to see on the Apple Watch 2