Pros: Seamlessly move from one platform to another; excellent support for Social Media producers
Cons: Available through subscription only; designed for sharing of short-form video clips; many features focused on online creators
Adobe is obviously known for its professional creative applications such as Photoshop, After Effects and Premiere Pro. The company also keeps plugging away with offerings like Premiere Elements, as well as dabbling in mobile apps like Premiere Clip and Spark Video. So it was a little surprising when Adobe announced yet another video-editing app in 2018:
What sets Premiere Rush apart is the fact that you can start editing on one platform and seamlessly move to another at any point.
It’s made possible by utilising Adobe’s
Creative Cloud platform, a subscription-based service. If you already have either of the subscriptions that include Premiere Pro, you’ll already have access to Premiere Rush. If you don’t, there’s a free starter plan available that limits you to 3 exports and 2GB of cloud storage; after that you need to keep paying the minimum subscription for Rush to continue using the service. (Here are
details of the plans.)
Projects are created locally and you have a choice of simple presets covering different aspect ratios: 16:9, 9:16, 4:5 and 1:1. There’s also the opportunity to automatically reframe any clips that have a different aspect ratio to the project.
These ‘mismatched’ clips will automatically be adjusted in order to keep the most important part of the shot framed; the software uses Adobe Sensei, Adobe’s AI and machine learning framework, to help achieve the best results quickly. In our tests it worked very well, although you can manually adjust the framing if necessary.
You also have the option of choosing to sync your project with your Creative Cloud account. This is the secret to being able to move between different devices and platforms. However, be aware that this uploads all the clips associated with the project, so make sure the project is fully synced before attempting to open it on another device – otherwise you might get missing clips.
Once Premiere Rush has prepared the media for the project, you’re then presented with a timeline with all the media laid out, where you can delete, swap, split or trim the clips as required.
In terms of effects, Premiere Rush has a limited number of looks and transitions. While you can customise the looks and save your own presets, it seems you can only add transitions to the start and end of a selected clip, not just to one edit point. This is slightly frustrating.
Audio mixing couldn’t be simpler, though, as each audio clip is tagged as Voice, Music or Other so, when ” is enabled for music clips, Rush will automatically dip the audio under Voice clips by the specified amount.
There’s also access to royalty-free graphics and audio from Adobe. There seemed to be a good assortment of music files to use with projects, but the titles and graphics were somewhat disappointing: you have to actually add them to your project in order to see if they are appropriate or not.
Once you’ve chosen a graphic, there are plenty of ways to customise it. Rush includes a number of overlays that are designed for social media users, with plenty of emojis and animated calls to action.
You can share to multiple platforms at the same time, but there’s a limited choice – just YouTube, Facebook and Adobe’s own Behance services allow direct uploads. The option for sharing to Instagram just advises you to save the file and share it using the Instagram app on your phone!
All in all, while it’s still relatively early days, there’s much to like about Premiere Rush. But you may want to weigh up if the subscription costs are worth it.