Jonathan Ive: Apple doesn’t want to make money, just the best products

Speaking to the BBC Ive said: “It’s fairly fundamental to our success at Apple that we’re very clear about what our goals are, and our goals aren’t compartmentalizing, our goal is very simple, it’s to design the very best products we can... The goal isn’t to make money, it's to develop the very best products that we can.”

Note: When you purchase something after clicking links in our articles, we may earn a small commission. Read our affiliate link policy for more details.

  • Apple