Following on from his recent observation that
Apple is experiencing a “lull in innovation,” ex CEO of Apple John Sculley has elaborated on what he meant. He has also reavealed that he believes that Sir Jony Ive, Apple’s UK-born Senior Vice President of Industrial Design, will “be the one to spot the next big trend”.
“I’d bet my money on Jony Ive being the person to spot that,” he said in an
interview with the Huffington Post.
In an interview with CNBA Asia Sculley had referred to Apple’s lul in innovation. He explained: “You have periods of time that are
creative leap areas. That’s what Apple’s excels at – it’s a creative leap company,” suggesting that the company is waiting for its next area of innovation to emerge.
In the Huffington Post
interview Sculley said: “I don’t think that it’s because Apple has lost its ability to innovate. My guess is that it has nothing to do with Apple at all, but with the current stage of technology.”
“You really need about a generation between each of [the] big innovations and the big innovation we’re going through now is all about cloud computing.”
Pictured: Jobs and Sculley in New York.
“You can only surf the big wave when there are big waves,” he added.
“There are other moments when you just have to play out an opportunity and wait for next big wave to come along.”
Next big thing
Sculley thinks Ive will be the one to spot the next big trend.
According to Sculley, the next big wave is mobile video. “It’s suddenly practical to do very high quality video wirelessly over mobile devices,” he explained.
“Right after that comes wearable sensors,” added Sculley. Sensors are something Sculley has been speaking about a lot recently. Sculley explained: “Sensors are at the early days of what they’ll be able to do. You’re going to be able to track anything you can think of from a health standpoint.”
“I suspect he’d [Steve Jobs] be really fascinated about what’s happening with sensors,” said Sculley, noting that they can “capture all kinds of information with sensors and then customize services back to individuals”
“That is so Steve Jobs,” he added.
Sculley was recruited by Steve Jobs with the words “Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?” He joined Apple in 1983 and later fired Jobs following a power struggle. He left in 1993.
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