The past few years might have been overshadowed somewhat by the pandemic, but that hasn’t stopped Apple from overhauling most of its product range, including getting almost all the way thorough transitioning the Mac from Intel to its own processors.
In 2022 we saw Apple launch the iPhone 14 series, three new Apple Watches a new set of AirPods Pro, a new-look 10.9-inch iPad, the Mac Studio, and the M2 MacBook Air and M2 13in MacBook Pro, among other updates.
In this article we take a look at what we expect Apple to launch in 2023 and what has already arrived. We’ve investigated every rumour and trend we could find to bring you our predictions. Read on to find out what could be in store.
What Apple has released in 2023, so far
Apple hit the ground running in 2023 with new Macs and a new HomePod in January! Then at WWDC in June the company launched no less than three new Macs and a brand new device – the Vision Pro – alongside revealing its plans for macOS 14 Sonoma, iOS 17 and watchOS 10.
- M2 Mac mini
- Mac mini with M2 Pro
- 14-inch and 16-inch MacBook Pro with M2 Pro chip
- New full size HomePod (bit of a surprise this one!)
- A larger 15-inch MacBook Air
- A new Mac Pro with the M2 Ultra
- A new Mac Studio, also with M2 Ultra and M2 Max.
- And of course the brand new Vision Pro headset.
What Apple released in 2022
- 12.9-inch and 11-inch M2 iPad Pro
- 10.9-inch iPad, 10th generation
- iPhone 14 and 14 Plus
- iPhone 14 Pro and 14 Pro Max
- Apple Watch Ultra
- Apple Watch Series 8
- Apple Watch SE (2nd generation)
- AirPods Pro (2nd generation)
- iPhone SE (3rd generation)
- iPad Air (5th generation)
- Mac Studio (1st generation)
- Studio Display
- M2 MacBook Air
- M2 13in MacBook Pro
What new Apple products are coming in 2023?
In the sections below we’ve spilt products into categories including Mac, iPad, iPhone and some new product categories. Read on to find out what to expect.
You may also like to read about what we expect in terms of Apple’s Events in 2023.

Apple
New Macs
With the update for the Mac Pro at WWDC in June 2023 Apple has finally finished transitioning all its Macs from Intel processors to its own silicon. There are still some Macs in need of a second generation Apple silicon update, though. Here’s what we’re still expecting to arrive:
iMac
A M2 iMac–and we hope an M2 Pro iMac–could/should be in the pipeline at Apple. Perhaps even the revival of the 27-inch iMac Pro. However, it sounds like the next iMac could be a M3 iMac and we might be waiting a little longer for that one.
When? Fall 2023 or spring 2024
New iPads

Dominik Tomaszewski/IDG
There was one iPad that wasn’t updated in 2022, so that looks the most likely for an update. But there’s also a rumor that a larger iPad Pro could be coming.
iPad mini
A new iPad mini – seventh generation – could be coming in 2023.
Read: iPad mini 7 rumors
When? Fall 2023
Bigger iPad Pro
There could be a 14-inch iPad Pro coming from Apple in 2023.
When? Fall 2023
New iPhones
The arrival of a new set of iPhones in September 2023 is highly likely, but will other new iPhones arrive earlier in 2023?

Dominik Tomaszewski / Foundry
iPhone 15
The iPhone 15 (and Plus, Pro and Pro Max) is likely to arrive, like clockwork, in September 2023. In fact the iPhone 15 Pro Max may be renamed the iPhone 15 Ultra.
Read: iPhone 15 rumors
When? September 2023
iPhone SE Plus
This is a long shot, but a few years ago now there were rumors that Apple could launch a bigger version of the iPhone SE Plus – which would mean that those who want a big iPhone and a Home button would have an option.
Read about the iPhone SE Plus
When? TBC
New Apple Watch
There’s bound to be at least one new watch in 2023. If Apple launches an Apple Watch Series 9 we could possibly see some Apple Watch Ultra features make their way to that device.
Read more about the Apple Watch Series 9.
New product categories
If Apple was never to innovate away from the products it makes right now it could be left behind as technology progresses. It’s no surprise therefore that the company is working on various new areas. We don’t expect all of these to land in 2023, but rumors suggest that some of them still could arrive sooner rather than later.
Also read: New Apple products that could debut in 2023
HomePod with screen
We do hope there is some truth in the rumours that Apple is working on a HomePod with a screen. We’ve always said that a screen would make the HomePod infinitely more usable, but perhaps we are the only ones who hate having to talk to our speaker.
A screen would extend the uses of the HomePod beyond audio into visual – so you could watch podcasts and news reports and YouTube videos, but most usefully communicate via FaceTime.
So far all Apple has done is brought back the full size HomePod that it removed from sale.
Read: HomePod with screen rumours.
When? TBC

Foundry
Gaming console
There are even rumors that Apple could have plans to release a games console – or at least an Apple TV with improved gaming credentials.
Take a look at Apple games console rumors.
When? TBC
Car
A round up of Apple rumors wouldn’t be a complete round up without the latest iCar rumors. This is a rumor that has been going for years–it’s in the same territory as the long-rumored Apple television.
As for whether the Apple is a car or car software nobody is sure, but Apple has definitely had a team working on the project over the years.
Read more here: Apple Car rumors
When? TBC
