Over the past few years, Apple has overhauled its entire product range, including transitioning the Mac from Intel to its own processors, introducing the tough Apple Watch Ultra, adding a new Plus model to the iPhone lineup, and revealing a brand-new product category (the yet-to-launch Vision Pro).
In this article, we take a look at what we expect Apple to launch in the remainder of 2023 and beyond. We have investigated every rumor and trend we could find to bring you our predictions. Read on to find out what could be in store.
What Apple has released in 2023, so far
Apple hit the ground running in 2023 with new Macs and a new HomePod in January. Then at WWDC in June the company launched no less than three new Macs and a brand new device – the Vision Pro – alongside revealing its plans for macOS 14 Sonoma, iOS 17 and watchOS 10. Finally (maybe) Apple launched the new iPhone 15 series and the Apple Watch Series 8 and Apple Watch Ultra 2 at an event in September and then made macOS Sonoma and iOS 17 available for customers to download later that month.
With the update for the Mac Pro at WWDC in June 2023 Apple has finally finished transitioning all its Macs from Intel processors to its own silicon. There are still some Macs in need of a second-generation Apple silicon update, though. Here’s what we’re still expecting to arrive:
iMac with M3
We hope that a new iMac is coming soon. The iMac is still running an M1 chip while the rest of the lineup is now on the second generation of Apple’s Mac chips, and it’s well overdue an update. But will Apple skip the M2 and move straight to the M3 for the iMac? That’s the rumor.
We also hope to get a Pro version of the iMac, a return of the 27-inch iMac Pro perhaps. It sounds like an M3 Pro iMac might happen, but we could be waiting a little longer for that one.
When? Fall 2023 or spring 2024
MacBook Air with M3
There is a rumor that Apple will update the 13-inch MacBook Air with an M3 before it does the same to the 15-inch model, which is preposterous. We expect that both the 13-inch and 15-inch MacBook Air will get a new chip, but we don’t think it will be until spring 2024.
This is a long shot, but a few years ago now there were rumors that Apple could launch a bigger version of the iPhone SE Plus – which would mean that those who want a big iPhone and a Home button would still have an option. It’s a nice idea but we aren’t convinced this is in Apple’s sights now. Read about the iPhone SE Plus.
Sadly, we can’t be sure there is a future for the iPhone SE at all. Apparently, an update is “unlikely” to come before 2025. If it arrives in a larger screen size and has no home button the people who are drawn to this iPhone will no doubt be disappointed.
The AirPods Max are desperately in need of an update – being unable to play lossless audio right now, will they get an update in 2023? Unfortunately, there aren’t any noisy rumors about them right now.
There are rumors about AirPods Lite, which are said to be $99 AirPods. Will these launch before then end of 2023? Again, it’s uncertain.. We may be waiting until 2024.
We expect that Apple will launch an Apple Watch Series 10 and a third-generation Apple Watch Ultra in September 2024. Both will feature a new S10 chip. A third-gen Apple Watch SE is also possible.
When? Fall 2024
New product categories
If Apple was never to innovate away from the products it makes right now it could be left behind as technology progresses. It’s no surprise therefore that the company is working on various new areas. We don’t expect these to land in 2023, but rumors suggest that some of them still could arrive sooner rather than later.
Vision Pro headset
We know it’s a real thing because Apple showed off the Vision Pro mixed reality headset at WWDC in June 2023, but we are less sure when it will launch. Apple said “Early 2024”, but Apple doesn’t always meet its self-imposed deadlines.
We do hope there is some truth in the rumors that Apple is working on a HomePod with a screen. We’ve always said that a screen would make the HomePod infinitely more usable, but perhaps we are the only ones who hate having to talk to our speaker.
A screen would extend the uses of the HomePod beyond audio into visual – so you could watch podcasts and news reports and YouTube videos, but most usefully communicate via FaceTime.
So far all Apple has done is brought back the full-size HomePod that it removed from sale.