Black Friday is here – and though today’s the official day, sales from most UK and US resellers began earlier in November and most will run until 29 November, which is known as Cyber Monday.
We’re gathering all the best Black Friday offers in both the UK and US in this article as well as answering your most popular Black Friday questions. We’ll be offering our top tips to guide you through the discount carnage so you can find the best best deals across all your most-desired Apple hardware and software too!
Don’t forget, Apple itself has launched its four-day annual Black Friday event which ends at midnight on 29 November (see more details on this below). Visit Apple’s Shopping Event here.
With so many new devices in Apple’s lineup, Black Friday 2021 is bigger and better than ever, with discounts across iPad, iPhone, AirPods, MacBook, iMac, Apple Watch and Apple accessory deals (and not to mention refurbished Apple goods too!)
Learn more about Black Friday 2021 below or jump straight to our list of the Best Black Friday Apple Deals in the UK or Black Friday Apple deals in the US.
Where to find the best Black Friday Apple deals – Sales on now
Black Friday deals are hot! We’ve listed all the biggest sales and deals below.
Don’t forget Mac software deals either, especially on cleaning tools like MacPaw’s CleanMyMac (30% off), antivirus, and VPNs. See our separate roundups of the best Antivirus deals for Mac and best VPN deals for Mac.
- Adobe – 40% off All Apps until 26 November
- Amazon – Amazon launched its Black Friday Apple Deals
- AO.com – AirPods Pro for £189
- Apple Black Friday 2021 – 26-29 November with up to £160/$200 in Apple gift cards with select purchases
- Affordable Mobiles – iPhone 13 deals with big data and no upfront cost
- Argos – Black Friday deals now live
- BT – £58.90 off M1 iPad Pro
- Carphone Warehouse – Free AirPods with iPhone 12 mini and big data deals with iPhone
- Currys PC World – Lots of Apple deals live now
- eBay – 20% off with code BLACKFRIDAYUK, 15% off refurbished iPhone 12 range
- Ebuyer – Deals now live
- John Lewis – Check this page for the latest on John Lewis’s Black Friday sale
- KRCS – 10% off all Macs, plus discounts on Apple TV, iPad, iPhone and Watch. Hurry because stock is selling fast.
- Laptops Direct – £150 off AirPods Max
- MacPaw’s CleanMyMac – 30% off
- Mobiles.co.uk – Money off refurbished deals, cheap Apple iPhone 13, iPhone 12, iPhone 11 and iPhone X deals
- Mobile Phones Direct – Excellent iPhone bundles with Nintendo Switch, PS4, Xbox One S, Dyson Supersonic, AirPods, Beats & more
- MusicMagie – Up to £150 off refurbished iPhones and iPad (including discounts on iPhone 11 Pro Max (256GB) and iPhone 12 range)
- NordVPN – 68% off 2 year subscription
- O2 – Up to 6 months of Disney+ free with iPhone plans
- Parallels – 20% off Parallels Desktop 17, 50% off Student Edition + additional 10% off
- Scan – £49 off iPad Air (256GB)
- Tech Trade – Refurbished Mac deals (use BKNOV35 for £35 off any iMac/MacBook)
- Three – iPhone 13 & iPhone 12 bundles with free Airpods, Airpods Pro, Powerbeats Pro and Beats Flex
- Very – £200 off MacBook Air (16GB/512GB), £90 off iPhone XR
- Virgin – iPhone 13 bundles with free AirPods 3rd gen
Where to find Apple deals in the US
- Adobe – 40% off All Apps until 26 November
- Amazon US – $30 off Apple Pencil, $79 off AirPods Pro, $60 off Watch SE and more
- Apple Black Friday 2021 – 26-29 November with up to £160/$200 in Apple gift cards with select purchases
- Best Buy – Trade in old iPad to get up to $460 off new iPad
- B&H Photo Video -$250 off Mac mini or $200 off M1 MacBook Air (includes $100 off Adobe CC – 12 months)
- Walmart – $55 off Apple Watch 6
- Target – Free $15 Target Gift Card when you spend $100 or more on Apple Gift Cards
If you’ve found that you’re missing out on Amazon’s Lightning deals, which run for just a few hours and offer limited stock, we’d recommend signing up for Amazon’s 30-day free trial of Prime, which will get you access to deals 30 minutes before everyone else. Plus, you’ll get free next-day delivery with the Prime trial, as well as access to Prime Instant Video and more. Sign up for Prime now.
We’re also tracking the best Black Friday tech deals across all of the web over at our sister site Tech Advisor. US readers should also see US-specific Black Friday coverage on Macworld US.
We also have this round up of Black Friday Mac deals.
Will Apple have a Black Friday 2021 sale?
Apple’s Black Friday ‘sale’ isn’t a sale really, the company just gives vouchers to people who buy certain products. So rather than save money buying a product you save money on your second purchase.
This year Apple is offering free Apple gift cards as part of its four-day Black Friday event, which began on 26 November (Black Friday itself) and carries on through to 29 November (a.k.a. Cyber Monday). This year the company is offering anywhere from £40/$50/AUD$70 up to £160/$200/AUD$280 in gift cards, with the largest vouchers available on the 27in iMac.
See our full coverage of Apple’s sale.
Official Black Friday shopping event aside, we’d also suggest you keep an eye out on the Apple Refurbished Store for any discounts on iPhone handsets, iPads, Watches, MacBooks and other devices.
Best Apple Black Friday deals in the UK 2021
Here’s an overview of our pick of the very best Apple deals available right now.
Top 10 Apple Deals
Apple 11in iPad Pro (2021, M1, 2TB) – Wi-Fi + Cellular
We’re not sure if Amazon will bring back the £639 discount we saw in October on this iPad Pro M1 variant, but almost £600 off is still an excellent deal. See our review of the 11in iPad Pro with M1.
Adobe Creative Cloud – All Apps (1 Year)
Adobe’s slashed 20% off its Creative Cloud subscription prices. The offer ends 14 April.
Apple AirPods 3
The brand-new AirPods 3 offer better battery performance, an updated design, and support for Spatial Audio and Adaptive EQ. Save £10 from Amazon.
Smarty 12GB data SIM-Only
Grab three months of 12GB data for just £4 per month. If you’re after more data, you can see all its plans here. You can cancel anytime.
Apple iPad mini (2021, 6th gen, 64GB, Cellular)
This is the best deal we’ve seen on the iPad mini you can get the 64GB Cellular (RRP £619) for just £464 – which is less than the RRP for the Wi-Fi model!
Apple MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB (2020)
Apple Watch Series 6 (40mm)
Bag the last gen Watch 6 for under £300 at Amazon’s Spring Sale!
Apple Watch Series 6 (44mm, Cellular)
Amazon’s just slashed £160 off the Watch Series 6 with Cellular connectivity as a part of its Spring Sale.
Apple 10.2in iPad (2021, 256GB, Wi-Fi)
Save $50 on the latest regular iPad. It’s a great affordable slate that’s perfect for web browsing or video calls.
Logitech Combo Touch Keyboard for iPad Pro 11
Save an excellent £74 on this Logitech keyboard for the iPad Pro 11 – this is currently the best discount we can see. The Combo Touch works with the 1st, 2nd and 3rd gen models.
Apple AirTags
Grab this set of Apple AirTags for just under £80 – that’s a saving of roughly £9 per AirTag, which costs £29 separately.
Apple Watch Series 7 (GPS, 41 mm)
The latest Apple Watch also has a solid £50 discount in Amazon’s Spring Sale. The price did drop as low as £314 early last month but currently, this is the best price around.
Beats Solo 3 Headphones
Get £80 off the Beats Solo3 Wireless on-ear headphones (which we gave four stars in our review). They’re available in a range of colours.
Apple AirPods Pro with MagSafe charging case
Amazon’s excellent £64 saving on the AirPods Pro from March is no longer available. Multiple sites are selling for £189 (a £50 saving), including AO and Laptops Direct – but we’d go with John Lewis on account of its two-year guarantee.
Logitech Crayon
Want a more affordable alternative to the Apple Pencil? Check out the Logitech Crayon, which works with all iPads from 2018 and later.
Apple iPhone 12 mini (256GB)
The 256GB iPhone 12 mini has over £100 off from Amazon.
Apple iPad mini (2021, 6th gen)
A handy saving on Apple’s new iPad mini model for 2021, but note that this price applies to the Starlight colour finish only. eBuyer is matching the deal on certain colours.
Apple iPad Air (2022, 256GB, Wi-Fi + Cellular)
KRCS has knocked money off the 2022 iPad Air. You will find savings across the whole range.
Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)
An excellent deal, this. Save money on the MacBook Air with 8-core CPU and 8-core GPU from Very. The discount applies to the silver version only.
This deal is only slightly better than Currys who has the silver model for £1,099.97. John Lewis had the same deal, but it is currently out of stock there.
Apple Mac Studio, M1 Max, 10-core CPU, 24-core GPU
KRCS has the Mac Studio with M1 Max (10-core CPU, 32-core GPU) for £1,899.05 (RRP £1,999). That’s £99.95 off!
Best Apple Black Friday deals in the US 2021
We’ve rounded up some of the best Apple deals we’re seeing in the US below. If you want to see more, our colleagues over at Macworld US are separately looking at the best Apple Deals in the US.
Also check out their dedicated articles on what kind of Black Friday deals to expect across major Apple devices:
Top 10 Apple Deals (US)
Apple iPad Air (2022, 256GB, Wi-Fi)
Apple 11in iPad Pro (M1, 2021, 1TB) – WiFi
Save money on the 11in 1TB WiFi iPad Pro with M1 chip at Walmart.
Walmart also has the $1,899 2TB 11in WiFi model for $1,799. That’s $100 off.
Apple 10.2in iPad (2021, 64GB, Wi-Fi)
Walmart has the $329 iPad for $309 right now.
Amazon have the same deal.
Apple 12.9in iPad Pro (2021, M1, 2TB, cellular)
Amazon has the 2TB cellular 12in iPad Pro for $2,049.99. That’s $349.01 off the RRP of $2,399.
Apple iPad mini (2021, 6th gen, 64GB, Cellular)
Amazon has the 64GB cellular iPad mini for $599 (RRP £619)
Amazon also has the 256GB model for $779 (RRP $799).
Apple iPad Air 2020 (64GB, Wi-Fi)
The 64GB, Wi-Fi only model of the 2020 iPad Air is available with $100 off at Amazon right now.
Amazon also has money off the 64GB Cellular model from 2020, get it for $669.93 (was $729).
Apple iPad Air (2020, 256GB, WiFi)
Apple AirPods Pro
Amazon has the lowest price on the AirPods Pro at the moment with stock expected to return soon. Currently, the fastest delivery date is for the first week of January. If it sells out, head to Target where it’s also $179.99.
Apple 12in iPad Pro (M1, 2021, 1TB) – WiFi
Amazon and Best Buy have the $1,799 1TB WiFi model for $1,649.99. You can get $149 off with this great deal!
Amazon and Best Buy also have the $1,099 128GB WiFi 12in for $999 (RRP $1,099). That’s $100 off.
Plus Amazon and Best Buy have $100 off the 256GB WiFi 12in. Get it for $1,099 (RRP $1,199). Both stores also have $100 off the 512GB model.
Apple iPad mini (2021, 6th gen, 64GB)
Apple Mac mini, M1, 8-Core CPU / 8-Core GPU, 256GB
Apple 12.9in iPad Pro (M1, 2021, 2TB) – Cellular
Walmart has a discount on the biggest capacity top of the range 12.9in iPad Pro with M1 and 5G cellular connectivity.
Apple Watch Series 5 (GPS + Cellular, Aluminum) – 44mm
Best Buy has over $230 off the Apple Watch 5 with cellular connectivity!
Apple Pencil (1st generation)
Amazon has $14 off the 1st gen Apple Pencil.
Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)
Save $100 on the MacBook Air with the M1 chip from B&H Photo Video.
Apple MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB (2020)
B&H Photo Video has a $100 saving on the M1 MacBook Air with 8GB RAM/256GB storage and 7-core GPU.
Disney+ Up to 6 months
From: Amazon Music
Was: $47.94
Now: Free with Amazon Music Unlimited ($9.99 per month/$7.99 for Prime Members)
Amazon Music Unlimited now includes up to six months Disney+ for free!
Apple 16in MacBook Pro, 2.3GHz i9 8-core 16GB/1TB (2019)
Best Buy has a great saving on the 2019 16in MacBook Pro with 8-core i9 and 1TB SSD. It was $2,799, but you can get it for $2,379.99, which is $420 off the price Apple used to sell it for.
When is Black Friday 2021?
Black Friday always falls on the day after US Thanksgiving. This year, the date is 26 November.
Recent years have shown that Black Friday is no longer a singular event, but an entire period – which is the case for this year too. We saw sales begin as early as October.
What is Black Friday?
On Black Friday, retailers offer huge discounts to shoppers ahead of the holiday season. It all began in the US, falling on the day after Thanksgiving, but over the past few years it has really taken off around the world, including here in the UK.
The Black in Black Friday is to describe the day when the accounts ledgers go into the black, rather than red (as in the shops are no longer making a loss).
A more recent trend is Cyber Monday, which came about because it tends to be the busiest day of the year for online shopping. Cyber Monday always falls on the Monday after Black Friday, meaning this year it will land on 29 November.
Remember when the sales used to start after Christmas? Not any more.
How to get the best Black Friday (2021) deals
Spotting a good Black Friday deal takes a bit of work but luckily we have pulled together all the best Apple deals by product in the following deal roundups. We include the prices that you would pay if you bought the product (or equivalent product) from Apple.
Our team of Apple experts is always scouring the web for the top deals, offers and discounts on Apple products and accessories on sale, whether it’s Black Friday or not.
We use our knowledge of Apple, its products, and the retailers that sell them to highlight only the best money-off offers and weed out the deals that aren’t as good as they appear to be.
We have picked out the current best Apple deals we’ve found across all retailers in the UK below:
Where to buy the latest Apple devices at the best price:
- Best iPhone 13, 13 Pro, 13 Pro Max and 13 mini deals
- Where to buy the iPad mini (6th gen, 2021)
- Where to buy the iPad (9th gen, 2021)
- Where to buy the 24in iMac with M1: Best Deals
- Where to buy the M1 MacBook Pro, Air and Mac Mini
- Where to buy the iPad Pro 11 & iPad Pro 12.9 (M1 2021 models)
- Where to Buy the iPad Air
- Where to buy the iPad 8th gen
Best iPhone deals
- Best iPhone deals
- Best iPhone 12 deals (all models)
- Best iPhone SE (2020) deals
- Best iPhone 11 deals
- Best iPhone 8 & iPhone 8 Plus
- Best iPhone XS deals
- Best iPhone XS Max deals
- Best iPhone XR deals
- Best iPhone X deals
Best MacBook, iPad, and Watch deals
- Best iMac deals
- Best Mac mini deals
- Best MacBook Pro deals
- Best MacBook Air deals
- Best iPad deals
- Best Apple Watch deals
- Best AirPods deals
- Best HomePod deals (also see: Where to Buy the HomePod Mini)
- Best Apple TV deals
You may also find these articles helpful for deals on non-Apple products:
Should I wait for Cyber Monday 2021?
Our advice is clear: if you see a good deal, don’t wait. While Cyber Monday promises impressive deals, it’s likely prices won’t go any lower after Black Friday offers. Don’t run the risk of losing out on stock. If you see a deal on something you want, just pick it up!
When you purchase through links in our articles, we may earn a small commission. This doesn't affect our editorial independence.
Author: Somrata Sarkar, Senior Staff Writer
Somrata researches and writes about the best tech deals to help readers make smart, informed buying decisions. She's an expert on accessories and also reviews laptops, phones, audio and other devices.