The Apple Watch is the best smartwatch on the market for many, offering a high-quality smartwatch experience, but it’s not cheap—starting at $249/£259 for the Apple Watch SE (2022 model), which is more than the now discontinued Apple Watch Series 3 was being sold for until September 2022 ($199/£179). However you don’t have to pay full price for an Apple Watch. Right now resellers are offering some fantastic deals on the Apple Watch models that Apple has just stopped selling, plus you may also be able to find a deal that bundles an Apple Watch with another device.
If it’s one of the new Apple Watches for 2022 you are after we recommend waiting a few months to see if resellers reduce the price – particularly as Black Friday approaches.
If you are trying to choose the best Apple Watch for you read: Best Apple Watch: Which Apple Watch to buy.
Best Apple Watch deals
U.S.
- Amazon, Apple Watch Ultra: $749 ($50 off)
- Amazon, Apple Watch Series 8, 41mm (GPS): $379 ($20 off)
- Amazon, Apple Watch Series 8, 45mm (GPS): $409 ($20 off)
- Amazon, Apple Watch Series 8, 41mm (Cellular): $479 ($20 off)
- Amazon, Apple Watch Series 8, 45mm (Cellular): $509 ($20 off)
- Amazon, Apple Watch SE (2nd gen, 40mm): $229 ($20 off)
- Amazon, Apple Watch SE (2nd gen, 44mm): $259 ($20 off)
- Walmart, Apple Watch SE (1st gen, 40mm): $199 ($80 off)
- Walmart, Apple Watch SE (1st gen, 44mm): $229 ($80 off)
U.K.
- Amazon, Apple Watch Ultra: £819 (£30 off)
- AO: Apple Watch Ultra: £823 (£26 off)
- John Lewis, Apple Watch Ultra: £829 (£20 off, plus two-year warranty)
- Amazon, Apple Watch Series 8: £399 (£20 off)
- John Lewis, Apple Watch Series 8: £399 (£20 off, plus two-year warranty)
- John Lewis, 2nd-gen (2022) Apple Watch SE: £249 (£10 off, plus two-year warranty)
- Amazon, 2nd-gen (2022) Apple Watch SE: £249 (£10 off)
- John Lewis, 2021 Apple Watch SE (44mm): £254 (£15 off, plus two-year warranty)
- Amazon, Apple Watch Series 7: £299 (£70 off)
- Currys, Apple Watch Series 7: £309 (£60 off)
- Amazon, Apple Watch Series 7 (cellular): £389 (£80 off)
Best ongoing Apple Watch deals
Use our automatic price tracker to compare prices for the most popular models across various retailers.
Apple Watch Ultra
This is Apple’s most expensive Watch, starting at $799/£849. It comes with cellular.
Apple Watch Series 8
The Series 8 starts at $399/£419 for the 41mm version and $429/£449 for the 45mm version. If you want a cellular Apple Watch it costs an extra $100/£100
Apple Watch SE (2022)
The Apple Watch SE starts at $249/£259 for the 40mm version and $279/£299 for the 44mm model. It’s an extra $50/£50 for cellular.
Older Apple Watches
These Apple Watches were still being sold by Apple prior to September 2022. They have now been discontinued but you will possibly be able to buy a refurbished model from Apple’s Refurbished Store, or from one of the resellers below.
Apple Watch Series 7
The Apple Watch 7 starts at $399/£369 for the 41mm version without cellular, while the 45mm variant starts at $429/£399.
Apple Watch SE
The Apple Watch SE starts at $279/£269 for the 40mm version without cellular, and $309/£299 for the 44mm version.
Apple Watch Series 3
The Apple Watch 3 is the cheapest at $199/£179 for the 38mm version and $229/£199 for the 42mm version. Neither includes cellular.
Where to buy an Apple Watch
If you’re simply looking to pick up an Apple Watch regardless of price, there are plenty of stores that sell not only the latest Apple Watch Series 7, but older variants of the Apple Watch that aren’t available from Apple anymore—some at significant savings, too.
Apple Watch buyers in the U.S. can check out the following stores:
If you’re based in the UK, you can pick up an Apple Watch from the following retailers:
Where to buy an Apple Watch with Cellular
You’ve also got the option of picking up an Apple Watch with a cellular contract, allowing it to function as a standalone device that doesn’t need to be tethered to your phone to make calls and send texts. Amazon and other retailers sell the Apple Watch with Cellular and you can usually find discounts on most models, though not as deep as the GPS versions. Here are the sales we’re tracking this month:
Apple Watch Series 7 (41mm, GPS+Cellular): $464 ($35 off)
Apple Watch SE (40mm, GPS+Cellular): $296 ($33 off)
All of the major U.S. carriers sell the Apple Watch and offer trade-in deals:
Carriers in the UK that stock the Apple Watch include:
See our roundup of the best Apple Watch bands, as well as our roundup of the best stands and charging docks. Also, note that Apple has left the power adapter out of the box for the Apple Watch Series 6 and later. Read: Which plug do I need for my Apple Watch? If this is your first time buying and using an Apple Watch, we’ve also got helpful tips on how to use the Apple Watch.
Author: Jason Cross, Senior Editor
I have written about technology for my entire professional life - over 25 years. I enjoy learning about how complicated technology works and explaining it in a way anyone can understand.