As in 2020 – a year we thought would go down as an anomaly, but may have set a pattern for some time to come – there will be one event apiece in September, October and November. But unlike in 2020, the new iPhone will appear in the first one, not the second.
That might not sound like a big deal, but you underestimate the hype of an iPhone launch at your peril. Ahead of and even during the
September 2020 event, Macworld was deluged with eager readers desperate for news of the iPhone 12, despite our continuous protests that it had been delayed. If there’s an Apple event, millions of people will tune in to see if there’s a new iPhone; it’s free PR.
This year, it appears, will be different. The September extravaganza will see the launch of the
iPhone 13, the
Apple Watch Series 7 and the
new AirPods – arguably the three biggest launches of the year. And you can’t help wondering if anyone will have any
ducks left to give when the October and November events roll around.
Yet those will be important events too. The October event will present us with new iPads (a new mini and a
new iPad targeted at students), and the November one will be all about the Mac – including a crucial and overdue Apple Silicon upgrade for the company’s flagship
MacBook Pro laptop.
Following a troubled initial announcement (which included accusations of pushing
government spyware), Apple is running a full media charm offensive to explain and defend its new
child-safety features. In an interview with the Wall Street Journal, Craig Federighi argued this week that the photo-scanning element of the plan had been
widely misunderstood and actually respects user privacy more than rival services.
Apple has been hit with a whopping $300m fine after
losing a patent battle. The company responded by claiming the plaintiff “makes no products and its sole business is to sue companies using patents they accumulate”. But cheer up, Tim Apple, it could have been worse: this was actually a retrial, and the original figure was $506.2m.
Here’s that WSJ interview with Craig Federighi, in which he argues the finer points of off- and on-device scanning.
Software, bugs & problems
An annoying bug has been preventing Mac owners from
accessing their HP scanners. Apple has confirmed that the problem exists and has promised to resolve it in a future update, but without specifying when this is likely to happen.
iOS 15 will let you
turn off Night Mode on compatible iPhones, it’s emerged. Night Mode is amazing but wildly transformative, and it’s about time it was made easier to turn it off permanently, whether you want a more subtly artistic low-light shot or just want an accurate record of what you could see on the night in question.
Talking of new designs, look at this gorgeous thing! It’s not real, we must emphasise, but just imagine if it was. It’s a concept illustration of a device combining the attributes of the
HomePod and the Apple TV.
The new MacBook Pro will represent a
breakthrough for mini-LED technology, according to Ming-Chi Kuo. The respected analyst reckons its adoption in Apple’s top-of-the-range laptop will see yields improve and prices drop – something that didn’t happen when mini-LED was used in the more niche-targeted
iPad Pro 12.9in.
Apple’s said to be considering titanium as a better option than aluminium for future iPad models. This comes via a DigiTimes report discussed here:
Future iPad could be made from titanium. However it will be a while before the price is right for Apple to introduce the new material, so don’t expect it for the
9th-gen iPad (which could be launching soon).
Apple deals of the week
I’ve embedded a list of the best current Apple deals below, but other than that, we’re done for this week. See you next Saturday, and stay Appley!
Top 10 Apple Deals
Apple 11in iPad Pro (2021, M1, 2TB) – Wi-Fi + Cellular
Amazon’s excellent £64 saving on the AirPods Pro from March is no longer available. Multiple sites are selling for £189 (a £50 saving), including AO and Laptops Direct – but we’d go with John Lewis on account of its two-year guarantee.
David has loved the iPhone since covering the original 2007 launch; later his obsession expanded to include the iPad and Apple Watch. He offers advice to owners (and prospective owners) of these devices.