With most Apple fans looking ahead to the company’s highly anticipated
spring event in two or three months, one analyst is instead talking up this year’s autumn extravaganza. It will, he claims, see Apple launch “the widest array of new hardware products in its history”.
In his latest
Power On newsletter, Bloomberg’s Mark Gurman discusses Apple’s plans for the year, and predicts that the March/April releases will act as merely an appetiser for an unprecedented feast of launches in September or October.
“Apple typically follows a pattern of spacing out its new product releases each year,” he writes. “In the spring, it launches updates to its more minor or complementary products. In the summer, it reveals new software and holds its developer conference. Apple then saves major new hardware for the fall [autumn].
“This year won’t be any different. I’m told that Apple is readying the widest array of new hardware products in its history this fall.”
Gurman quotes a dizzyingly long list of Apple releases that he thinks may be saved for the second half of the year: “Four
new iPhones, a low-end MacBook Pro, an
updated iMac, the
new Mac Pro, a revamped
MacBook Air, an
AirPods Pro upgrade, three
Apple Watches, a low-end iPad and
Some may appear sooner than that – we feel that the AirPods Pro are a decent bet for the spring announcements – but it seems certain that Apple will be left with a crowded slate of unreleased products when autumn comes around.
According to Gurman, Apple will hold its first event of the year either in March or April, and will showcase the
iPhone SE 3, a
new iPad Air and perhaps a new Mac. And we shouldn’t forget
WWDC 2022, the June get-together that will see the first demos of the software that will run on all of Apple’s hardware products, as well as very likely a hardware launch or two in a crowded year like this one.
Aside from reporting on tech for Bloomberg, Gurman is a prolific and well-known analyst. But he is not omniscient, with his
AppleTrack accuracy rating at time of writing an impressive but mortal 87%. In other words, he’s probably right about Apple’s blockbuster autumn – but don’t bet the house on it.
This article originally appeared on
Macworld Sweden. Translation (using
DeepL) and additional reporting by David Price.