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Best Prime Day iPhone Deals

Amazon's next Prime Day Sale is likely to take place in June or July 2023 and you can expect to see some great deals on an iPhone - especially if you're in the UK.
Jason Cross
By Jason Cross
Senior Editor, Macworld OCT 6, 2022 9:52 am PDT
iPhone prime day
Image: IDG

Amazon’s annual mega-sale is called Prime Day, and it’s when tech enthusiasts start looking for good deals on everything from laptops to power adapters. It has gotten to be such a big event that other online retailers often run competing sales around the same time, to try to get a little more business out of all that increased online shopping activity.

In 2022 Prime Day took place between July 13 and 13, then Amazon held a Prime Early Access sale in October. In 2023 we expect Amazon’s Prime Day Sale to take place in June or July 2023. During the sale we expect to see Amazon drop the prices for iPhones – but only outside of the U.S.

If you are in the U.S. the deals don’t tend to be as good as elsewhere. The latest iPhones are rarely discounted anywhere in the U.S, with most sales going to older or refurbished models. Amazon isn’t usually the best place to buy a new iPhone in the U.S. as Amazon’s new iPhones are carrier locked to Cricket Wireless, an AT&T subsidiary.

In the U.K. though, you can find the latest iPhones unlocked at Amazon and at other resellers. Supplies can be limited, and there are usually only small discounts for the newest handsets, but you might see some good deals on the older iPhone models such as the iPhone 13 and 13 mini and the iPhone SE.

To get an idea of what to expect, in the U.K. during Amazon’s October sale we saw these highlights:

You can see more deals on various iPhones below.

In order to take advantage of the Prime Day deals, you’ll need to be an Amazon Prime member. Amazon Prime costs $14.99 / £8.99 / AUD$6.99 on a monthly basis, (but can be cancelled after 30 days) and gives you two-day free delivery and access to Prime Video.

Prime Day 2023: Best iPhone accessory deals

Prime Day can be a great time to get iPhone accessories, and we’re tracking some great ones:

Prime Day 2023: Best iPhone 14 deals

The iPhone 14 is the most affordable of Apple’s new lineup, and now that the company has dropped its “mini” models, it’s the smallest new iPhone, too.

Amazon U.K.:

Prime Day 2023: Best iPhone 14 Plus deals

This is the larger-screen, larger-battery version of the iPhone 14. Again.

Amazon U.K.:

Prime Day 2023: Best iPhone 14 Pro deals

The Pro model adds an always-on 120Hz ProMotion display, an improved 48MP camera, LiDAR, and the new Dynamic Island interface. But it costs a lot more.

Amazon U.K.:

Prime Day 2023: Best iPhone 14 Pro Max deals

Apple’s biggest and most expensive iPhone. Identical to the iPhone 14 Pro, only larger. The larger battery size makes this a very, very long-lasting iPhone.

Amazon U.K.:

Prime Day 2023: Best iPhone SE deals

For those on a budget, or who just really want Touch ID instead of Face ID, there’s the new(ish) iPhone SE for 2022. It’s as fast as the iPhone 14, but with an older design that has huge bezels, and a more limited camera.

Amazon U.K.:

If you don’t have a Prime membership and don’t mind shopping elsewhere, here are the best prices for the iPhone SE (2022) from other major retailers:

Retailer
Price
Amazon
$429.00
Apple
$429.00
Price comparison from over 24,000 stores worldwide

Prime Day 2023: Best iPhone 13 deals

2021’s “standard” iPhone, this continues to offer a solid combination of features, performance, and battery life at a reduced price. Here are the best early deals we’ve seen on Amazon in the run up to the Prime Early Access Sale:

Amazon U.K.:

If you don’t mind shopping elsewhere, here are the best prices for the 13 mini and standard iPhone 13 from other retailers:

iPhone 13 mini

Retailer
Price
Apple
$599
Amazon
$679.00
Price comparison from over 24,000 stores worldwide

iPhone 13

Retailer
Price
Amazon
$817.52
Apple
$829.00
Price comparison from over 24,000 stores worldwide

Prime Day 2023: Best iPhone 12 deals

The iPhone 12 is more than two years old.

Amazon U.K.:

Again, if you don’t have a Prime membership or aren’t partial to shopping at Amazon, here are the best prices for the iPhone 12 across other major retailers:

Retailer
Price
Apple
$629.00
Price comparison from over 24,000 stores worldwide

Prime Day 2023: How can I get the best iPhone deals?

Amazon Prime Day took place between July 12 and 13 2022, so we expect a similar timing for the 2023 event. Amazon also ran a Amazon Prime Early Access Sale between October 11 and 12 in the following countries: Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the U.K., and the U.S..

The Amazon Prime Day Sale is only open to Prime members, so you’ll need to sign in with an active membership to purchase one of the deals. Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 on a monthly basis. New users can sign up for a 30-day free trial that can be cancelled at any time during the trial window. You’ll also get free one or two day delivery and access to Amazon Prime Video and all that content.

For more Prime Early Access Sale coverage, check out our other Apple deal roundups:

See our round up of the best Amazon Prime Day AirPods deals for more Prime Early Access Sale deals.

See our round up of the best Amazon Prime Day Apple Watch deals for more Prime Early Access Sale deals.

See our round up of the best Amazon Prime Day iPad deals for more Prime Early Access Sale deals.

See our round up of the best Amazon Prime Day Mac deals for more Prime Early Access Sale deals.

, Senior Editor

I have written about technology for my entire professional life - over 25 years. I enjoy learning about how complicated technology works and explaining it in a way anyone can understand.

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