One of the best times of the year to get a good deals on a new Apple Watch is during Amazon’s Prime Day Sale which is likely to take place in June or July 2023.
You can get an idea of what kind of savings to expect by studying the Amazon discounts from the company’s Prime Early Access event in October 2022, which you can see below.
During Prime Day 2023 we will be tracking the sales, so be sure to check this page often as the deals change all the time.
The Amazon Prime Sale is only open to Prime members, so you’ll need to sign in with an active membership to purchase one of the deals. Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 on a monthly basis. New users can sign up for a 30-day free trial that can be cancelled at any time during the trial window.
In the October 2022 Prime sale we didn’t see many deals on the newest Apple Watches, but there were plenty to be had on the older models.
Prime Day 2023: Best Apple Watch 8 deals
Amazon U.S.:
Apple Watch Series 8 (41mm) GPS: $349 ($50 off, deal varies by color and style)
Apple Watch Series 8 (45mm) GPS: $364 ($66 off, deal varies by color and style)
Apple Watch Series 8 (41mm) GPS + Cellular: $499 (full price)
Apple Watch Series 8 (45mm) GPS + Cellular: $529 (full price)
Amazon U.K.:
Apple Watch Series 8 (41mm) GPS: £419 (full price)
Apple Watch Series 8 (45mm) GPS: £449 (full price)
Apple Watch Series 8 (41mm) GPS + Cellular: £529 (full price)
Apple Watch Series 8 (45mm) GPS + Cellular: £549 (full price)
Prime Day 2023: Best Apple Watch Ultra deals
Amazon U.S.:
Apple Watch Ultra: $799 (full price)
Amazon U.K.:
Apple Watch Ultra: £849 (full price)
Prime Day 2023: Best Apple Watch SE deals
The Apple Watch SE is the more affordable option, essentially a cross between an Apple Watch Series 4 and Series 6. Its display isn’t quite as large and doesn’t have the always-on feature, nor does it have the blood oxygen or ECG features. But it still does most of what people want an Apple Watch for, while saving you around $100.
In the U.S.:
Apple Watch SE (40mm) GPS: $279 ($50 off)
Apple Watch SE (44mm) GPS: $239 ($120 off)
Apple Watch SE (40mm) GPS + Cellular: $299 (full price)
Apple Watch SE (44mm) GPS + Cellular: $319 ($10 off)
Amazon U.K.:
Apple Watch SE (40mm) GPS: £249 (£10 off)
Apple Watch SE (44mm) GPS: £289 (£10 off)
Apple Watch SE (40mm) GPS + Cellular: £319 (full price)
Apple Watch SE (44mm) GPS + Cellular: £349 (full price)
Prime Day 2023: Best discontinued Apple Watch deals
Amazon U.S.:
Amazon U.K.:
- Apple Watch Series 7 (41mm) GPS, Midnight: £339 (£30 off)
- Apple Watch Series 7 (45mm) GPS, Midnight or blue: £359 (£40 off)
- Apple Watch Series 7 (41mm) GPS + Cellular, green: £369 (£100 off)
- Apple Watch Series 7 (45mm) GPS + Cellular, blue: £395.01 (£103.99 off)
- Apple Watch SE (44mm) GPS, blue: £239 (£30 off)
- Apple Watch SE (40mm) GPS + Cellular, starlight: £279 (£10 off)
- Apple Watch SE (44mm) GPS + Cellular, blue: £289 (£30 off)
Prime Day Sale 2023: How can I get the best Apple Watch deals?
Amazon Prime Day took place between July 12 and 13 in 2022, so we expect a similar timing for the 2023 event. Amazon also ran a Amazon Prime Early Access Sale between October 11 and 12 in the following countries: Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the U.K., and the U.S.
The Amazon Prime Day Sale is only open to Prime members, so you’ll need to sign in with an active membership to purchase one of the deals. Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 on a monthly basis. New users can sign up for a 30-day free trial that can be cancelled at any time during the trial window.
Prime members also get free two-day shipping and access to Prime Video and all the content available on that service.
For more Prime Day Sale coverage, check out our other Apple deal roundups:
See our round up of the best Amazon Prime Day AirPods deals for more Prime Early Access Sale deals.
See our round up of the best Amazon Prime Day iPhone deals for more Prime Early Access Sale deals.
See our round up of the best Amazon Prime Day iPad deals for more Prime Early Access Sale deals.
See our round up of the best Amazon Prime Day Mac deals for more Prime Early Access Sale deals.
Author: Jason Cross, Senior Editor
I have written about technology for my entire professional life - over 25 years. I enjoy learning about how complicated technology works and explaining it in a way anyone can understand.