Apple has announced the imminent opening of its newest Apple Store–another venue in London, on the Brompton Road–and released a flowery new wallpaper to coincide with the launch.
“Our newest store on London’s iconic Brompton Road, a moment away from Hyde Park, is almost ready to explore,” reads a notice on Apple’s site. “It’s a place where your boldest ideas can bloom, and we’re here to help them grow.”
This floral theme is carried across to a new wallpaper Apple has created and made available on the same page. The versions for iPhone and iPad are a simple Apple logo made of flowers and Apple products and logos (plus a butterfly made of iCloud logos and an Apple Pencil), but there’s also a more complicated version for the Mac featuring an entire flowerbed of hybrid plants.
Brompton Road is a lovely and extremely luxurious part of London, running from Knightsbridge to the Fulham Road and encompassing Harrods, Harvey Nichols, and a branch of the Hawksmoor steak restaurant chain. But it’s debatable whether visitors to the store will find the location quite as flower-strewn as the wallpaper implies; it’s close to Hyde Park, as Apple notes, but still a busy built-up road in a busy built-up city. Maybe Apple will fill the store itself with greenery. We’ll know more when the store opens July 28.
If you’re in the mood for nature-themed wallpapers, it’s also worth considering the clownfish offering in iOS 16, which is available if you download the beta.