
The case for a 12-inch MacBook Air
Apple's smallest laptop is the 13-inch MacBook Air. But Jason Snell thinks Apple should go smaller.

It’s time for the Mac to undergo a product-design renaissance
We’ve seen enormous innovation in most of Apple’s product lines over the last decade. Now it’s the Mac’s turn to flourish again.

2021 iOS Predictions: New iPad Pros, less drama
In 2021, can Apple deliver something better than it did for iOS, iPhone, and iPad in 2020?

2021 Mac Predictions: Bigger iMacs and MacBooks, and more Apple silicon
2020 was a big year for the Mac. 2021 could be an even bigger year.

2020 predictions in review: Magic Keyboards, M1 Macs, and pricey iPhones
How well did Jason Snell do with his 2020 predictions? Pretty good, actually.

3 rules to understand the price of Apple products
Apple sells a product for a high price. This is not new. Here are some things to keep in mind about the company’s pricing philosophy.

How to fix the M1 Mac’s most disappointing feature: iOS apps on the Mac
This should be an amazing unification of Apple’s platforms and a massive expansion of the Mac software base. It’s not, so far. Both Apple and app developers have work to do.

With M1 Macs, memory just isn't what it used to be
Apple has changed the way RAM is used in a computer. And it's time to change our thinking.

First things first: Why the M1 starts at Apple’s low end
Apple revealed the first step in a two-year transition to its own processors. And it starts with the more affordable end of the Mac lineup.

The Mac has its best quarter ever, and Tim Cook teases the future
Apple announced its financial results for the fourth quarter. Jason Snell takes a closer look at the numbers and Tim Cook's hint at a new venture.

The A14 processor brings big improvements to the iPhone and beyond
Apple’s biggest new product this week might be the chip inside the iPhone and iPad.

Size matters: Choosing between the iPhone 12 mini and iPhone 12 Pro
For people who heavily consider a phone’s size before buying, Apple has made things interesting with the iPhone 12 lineup.

How Apple can take advantage of iPhone makeover mania
People upgrade for emojis. Why not for more customization features?

Where does the Apple Watch go from here?
The Series 6 feels like an incremental move. It’s time for Apple to take the Watch to new places.

Why the new iPad Air is great news for the iPad Pro
Apple’s iPad upgrades show the company is moving with extreme confidence.
Articles by Jason Snell
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