This should be an amazing unification of Apple’s platforms and a massive expansion of the Mac software base. It’s not, so far. Both Apple and app developers have work to do.
Apple has changed the way RAM is used in a computer. And it's time to change our thinking.
Apple revealed the first step in a two-year transition to its own processors. And it starts with the more affordable end of the Mac lineup.
Apple announced its financial results for the fourth quarter. Jason Snell takes a closer look at the numbers and Tim Cook's hint at a new venture.
Apple’s biggest new product this week might be the chip inside the iPhone and iPad.
For people who heavily consider a phone’s size before buying, Apple has made things interesting with the iPhone 12 lineup.
People upgrade for emojis. Why not for more customization features?
The Series 6 feels like an incremental move. It’s time for Apple to take the Watch to new places.
Apple’s iPad upgrades show the company is moving with extreme confidence.
Two recent reports about the first Apple silicon Macs contradict each other. Jason Snell has thoughts on what Apple could do with a new MacBook, MacBook Pro, and iMac.
Two tech behemoths are battling it out, but the most important party in this case is the user. Jason Snell explains.
AirDrop is one of the most useful features of the the iPhone, iPad, and Mac. But it could stand some some major upgrades.
Apple recent announcement makes the iMac faster, but what’s in store in the near future? Jason Snell considers what could happen in a future based on Apple silicon.
Apple announced its third quarter 2020 results. Jason Snell provides some insight about where Apple is and where it might be going next.
Jason Snell breaks down the company’s history by era and how Apple’s business approach and position in the market has varied over the years.
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