Jason SnellMacworld

Jason was lead editor at Macworld for more than a decade and now writes about Apple at Six Colors and podcasts at Relay FM and The Incomparable.

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Why the next Mac processor transition won’t be like the last two

History can tell us a lot about how Apple will handle a processor transition. But what is Apple’s ultimate goal?

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Apple's Chicago Event: Winners and losers

Who and what gained the most from Tuesday's announcements.

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What will Apple announce at its Chicago education event?

Based on Apple's previous education event, Apple could be focusing on iOS-related releases. Jason Snell explains in More Color.

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Where Apple’s reinvention of the keyboard may go next

Could a touchscreen keyboard be as effective as a hardware one? Jason Snell explains how Apple could make it happen.

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MacBook Air: Why won’t it die?

A recent reports says that Apple plans to update its affordable laptop, which features outdated technology and an old design. Why, Apple?

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AirPods: How to improve Apple's wireless earbuds

How do you improve a product that’s got so little to prove?

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How to control HomePod from Mac or iOS

Apple touts Siri as a way to control HomePod. But you can use a Mac, iPhone, or iPad when you don't feel like talking.

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Siri: What Apple needs to do to improve its voice-activated digital assistant

The introduction of Siri kicked off the modern era of voice assistants, but these are still the early days.

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4 tidbits we learned from Apple’s record quarterly results

Jason Snell takes a deeper look into Apple's record quarter revenue.


Is it the end of the line for the ‘i’ at Apple? Analyzing Apple’s naming scheme

Though it may feel dated, many of Apple's "i" products carrying significant branding value that could mean the i-Name will stick around for a while.

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What Apple must do to establish its new video service

An Apple video service is in our future, but a lot needs to happen before you can start streaming original shows to your Apple TV, iPhone, iPad, or Mac.

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iMac Pro review: Mac Pro power in the shape of an iMac

The fastest Mac available is for users who demand multi-core performance.

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Is CES a trouble spot for Apple?

Is CES buzz a barometer for the health of Apple’s ecosystem? Sort of. Some of the buzz is just noise, and easily ignored. But not all of it.

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What the iPhone, iPad, and iOS need in 2018

What would Jason Snell like to see from Apple this year?

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The T2 chip makes the iMac Pro the start of a Mac revolution

Sure, it's the fastest Mac ever made, but the T2 chip is what really makes it different.