The MacalopeMacworld

In addition to being a mythical beast, the Macalope is not an employee of Macworld. As a result, the Macalope is always free to criticize any media organization. Even ours.

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The unwearable lightness of being: Apple’s market success

Wearables used to be all the rage.

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Cherished traditions: Where are the iPhone production cut rumors?

It can't be December without production cut rumors. Can it?

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Dangerous lifestyles: You’re not my dad, Apple

Apple's very parental App Store decisions prevents adults from making adult choices, says The Macalope.

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Nothingburgers: They don’t have to be what’s for lunch

The Macalope says if you're going to criticize Apple, criticize it for things it's actually done.

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Never enough: Apple’s record revenue

Apple shouldn't be too dependent on the iPhone. It should also not be not dependent on the iPhone.

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To badly go: Samsung’s not-so-great fall

Apple's not perfect but Samsung always keeps it exciting.

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Responsible parties: You don’t have to buy an iPhone

Just because Apple makes one, it doesn't mean you have to buy it.

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Elusive 11: The terrible, hard-to-buy iPhone

Nobody should buy an iPhone 11 Pro, but why does it have to be so hard?

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I’ve got no strings: AirPods are more than an evil plot

Yes, Apple makes money off of AirPods. It also provides a lot of value.

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Beauty marks: The iPhone 11 camera bump

The iPhone 11’s most noticeable feature is a powerful marketing tool.

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Consistency: The serial misunderstanding of Apple products

Apple rarely ships first, it just usually ships better.

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A sour note: Calling on Apple to stop doing keynotes

All this marketing is so distasteful.

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S-yearing analysis: Judging tomorrow’s iPhones today

Why wait to see the new iPhones when you can judge them now?

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Exploited exploits: The missing details of the iPhone hack

The iPhone attack that turned out to be more. Except the pundits weren’t having it. The Macalope explains.