The MacalopeMacworld

In addition to being a mythical beast, the Macalope is not an employee of Macworld. As a result, the Macalope is always free to criticize any media organization. Even ours.

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No Huawei: Apple’s non-competition

The full-featured phone that, well, might be spying on you.

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A bit different: You can be successful and not be Apple

Not every business model is the same.

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The real winners: You won’t believe who’s supposedly beating Apple

Here's an imaginary blast from the past.

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Zombie narratives: The Apple Watch as failure

The Apple Watch continues to flop its way to success.

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Nothing up my sleeve: MacBook Pro complaints

When is a complaint about the MacBook Pro not about the MacBook Pro?

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Useless comparisons: A battle six years in the making

Old iPads are slower than new Kindles. Film at 11.

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Word to the wise: Apple’s always-failing strategy

Won't someone please help Tim Cook?

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Small wonder: Suddenly missing the iPhone SE

If Apple did something then it must be a big mistake.

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Hiding in plain sight: Apple’s iPhone strategy

Apple already knows what it's doing.

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The real winner: It’s never Apple

Time for the comeback.

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A total letup: The Apple Watch Series 4

Predicting an Apple Watch letdown the didn't happen.

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Bad decisions: Judging the iPhone sight unseen

Asking people to judge the iPhone before it's announced doesn't lead to great decision-making.

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An F grade assessment: Pre-judging Apple’s keynote

Setting expectations unreasonably high.