The MacalopeMacworld

In addition to being a mythical beast, the Macalope is not an employee of Macworld. As a result, the Macalope is always free to criticize any media organization. Even ours.

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By the book: Why Apple makes the headline

It’s a tradition among pundits: Let’s compare Apple to Microsoft. That never gets old. Or does it?

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A pox on one of your houses: Thinking Apple should fix everything

Holding Apple responsible for the bad actions of its competitors.

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Hype cycling: Apple’s AirPower failure

AirPower's failure to launch was bad, but not this bad.

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With fan boys like these: Not charged about AirPods

The innovation gap between AirPods and randomly working party tricks.

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Nouveau doom: The new 2019 Apple doom

Apple doom is always just around the corner.

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Feature comforts: Expecting Apple to chase features

You’d think by now, pundits would have figured out that Apple doesn’t use a checklist of features to chase. But that’s not the case, The Macalope says.

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Beneath the fold: The reality about Apple and foldable screens

It’s a cool technology, but Apple’s not too late to it.

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Misleading indicators: Correlation is not causation

Lines at the Apple Store were not solely related to Apple selling more iPhones. The Macalope explains.

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Blind spots: Does Apple know its own business?

There’s a good chance people at Apple have read “The Innovator’s Dilemma.”

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Blowing in the wind: Apple’s presumed failing

The Macalope finds that the Apple doom train continues to chug along whether you choose to ride it or it ever stops at Cupertino or not.

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Making a bad thing worse: Apple’s FaceTime bug

Mistakes are bad, but it’s worse when there’s intent. The Macalope explains.

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Four letter words: This year’s flop

Some iPhones don't sell as well as others. Ergo, flop.

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Dead Apple killers: It’s harder than it looks

So many Apple killers, so little actual killing.