The MacalopeMacworld
In addition to being a mythical beast, the Macalope is not an employee of Macworld. As a result, the Macalope is always free to criticize any media organization. Even ours.
A bit different: You can be successful and not be Apple
Not every business model is the same.
Cherished myths: Apple used to be perfect
And now it's not.
The real winners: You won’t believe who’s supposedly beating Apple
Here's an imaginary blast from the past.
Zombie narratives: The Apple Watch as failure
The Apple Watch continues to flop its way to success.
Nothing up my sleeve: MacBook Pro complaints
When is a complaint about the MacBook Pro not about the MacBook Pro?
Nothing but sax and violins on TV: Apple’s upcoming programming
What makes compelling television?
Useless comparisons: A battle six years in the making
Old iPads are slower than new Kindles. Film at 11.
Word to the wise: Apple’s always-failing strategy
Won't someone please help Tim Cook?
Small wonder: Suddenly missing the iPhone SE
If Apple did something then it must be a big mistake.
Hiding in plain sight: Apple’s iPhone strategy
Apple already knows what it's doing.
The real winner: It’s never Apple
Time for the comeback.
A total letup: The Apple Watch Series 4
Predicting an Apple Watch letdown the didn't happen.
Bad decisions: Judging the iPhone sight unseen
Asking people to judge the iPhone before it's announced doesn't lead to great decision-making.
An F grade assessment: Pre-judging Apple’s keynote
Setting expectations unreasonably high.
Watch this: A look back at Apple Watch commentary
Despite the commentary, the Apple Watch turned out OK.