The MacalopeMacworld

In addition to being a mythical beast, the Macalope is not an employee of Macworld. As a result, the Macalope is always free to criticize any media organization. Even ours.

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How’d that turn out? Revisiting some Apple-killing technologies

CurrentC and Essential didn't quite kill their Apple competitors.

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Competition is as competition does: The AirPods advantage

AirPods are good, but does that mean competition is over?

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Bad headline advice: Driving home the point with a hammer

Dramatic headlines about Apple can lead to bad advice.

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Complaining season: The 2020 iPhones

It’s never too early to start complaining about this fall’s iPhones.

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Schrödinger’s 5G: Apple is both late to and already killing us with it

The Macalope is all over a viral video that makes a bogus claim as well as an unintended claim.

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Small phone blues: Wondering if the rumors are true

2020 presents a small phone conundrum.

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Pumping the brakes: Apple’s car ambitions

It's 2020. Where's the Apple Car?

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The decade in dumb: Looking back on the silliest of Apple commentary

Looking forward to better analysis in the 2020s.

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Privacy shmivacy: The forgotten feature

Until reviews mention it, people will make uninformed decisions.

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Successes and failures: AirPods and foldable phones

Some products have really arrived and others haven’t even taken off yet.

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The unwearable lightness of being: Apple’s market success

Wearables used to be all the rage.

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Cherished traditions: Where are the iPhone production cut rumors?

It can't be December without production cut rumors. Can it?

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Dangerous lifestyles: You’re not my dad, Apple

Apple's very parental App Store decisions prevents adults from making adult choices, says The Macalope.

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Nothingburgers: They don’t have to be what’s for lunch

The Macalope says if you're going to criticize Apple, criticize it for things it's actually done.