
A total letup: The Apple Watch Series 4
Predicting an Apple Watch letdown the didn't happen.

Bad decisions: Judging the iPhone sight unseen
Asking people to judge the iPhone before it's announced doesn't lead to great decision-making.

An F grade assessment: Pre-judging Apple’s keynote
Setting expectations unreasonably high.

Watch this: A look back at Apple Watch commentary
Despite the commentary, the Apple Watch turned out OK.

Same time next year: Samsung’s annual winning
It happens every year like clockwork.

The real loser: Despite the headlines, it’s not Apple
It’s not all about market share.

The fine print: Defining an iPhone problem
Making mountains out of mole hills.

Save Apple, win big prizes: Trying to understand Apple’s plan
It's not making a super-large and expensive phone to push volume.

By way of comparison: Apple scared, Samsung innovative
No matter what happens, that's the constant point of view.

Alternate reality: Where Apple is behind on AR
It’s not in this universe.

Playing favorites: The advantages of iOS and Android
Just listing one platforms problems isn't very helpful.

Community service: Apple isn’t here to solve Tesla’s problems
The opinions of Tesla fans notwithstanding.

The popularity paradox: iPhones are too loved
The problem for Apple is that people will buy iPhones.

Problem magnification: All Apple problems are dire
Apple's margins are down slightly by some measures. Sound the alarms.

Working it: iPad productivity isn’t about cursors
Don’t try to make the iPad into a PC.