The MacalopeMacworld

In addition to being a mythical beast, the Macalope is not an employee of Macworld. As a result, the Macalope is always free to criticize any media organization. Even ours.

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Useless comparisons: A battle six years in the making

Old iPads are slower than new Kindles. Film at 11.

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Word to the wise: Apple’s always-failing strategy

Won't someone please help Tim Cook?

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Small wonder: Suddenly missing the iPhone SE

If Apple did something then it must be a big mistake.

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Hiding in plain sight: Apple’s iPhone strategy

Apple already knows what it's doing.

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The real winner: It’s never Apple

Time for the comeback.

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A total letup: The Apple Watch Series 4

Predicting an Apple Watch letdown the didn't happen.

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Bad decisions: Judging the iPhone sight unseen

Asking people to judge the iPhone before it's announced doesn't lead to great decision-making.

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An F grade assessment: Pre-judging Apple’s keynote

Setting expectations unreasonably high.

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Watch this: A look back at Apple Watch commentary

Despite the commentary, the Apple Watch turned out OK.

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Same time next year: Samsung’s annual winning

It happens every year like clockwork.

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The real loser: Despite the headlines, it’s not Apple

It’s not all about market share.

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The fine print: Defining an iPhone problem

Making mountains out of mole hills.

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Save Apple, win big prizes: Trying to understand Apple’s plan

It's not making a super-large and expensive phone to push volume.

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By way of comparison: Apple scared, Samsung innovative

No matter what happens, that's the constant point of view.

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Alternate reality: Where Apple is behind on AR

It’s not in this universe.