The MacalopeMacworld
In addition to being a mythical beast, the Macalope is not an employee of Macworld. As a result, the Macalope is always free to criticize any media organization. Even ours.
Useless comparisons: A battle six years in the making
Old iPads are slower than new Kindles. Film at 11.
Word to the wise: Apple’s always-failing strategy
Won't someone please help Tim Cook?
Small wonder: Suddenly missing the iPhone SE
If Apple did something then it must be a big mistake.
Hiding in plain sight: Apple’s iPhone strategy
Apple already knows what it's doing.
The real winner: It’s never Apple
Time for the comeback.
A total letup: The Apple Watch Series 4
Predicting an Apple Watch letdown the didn't happen.
Bad decisions: Judging the iPhone sight unseen
Asking people to judge the iPhone before it's announced doesn't lead to great decision-making.
An F grade assessment: Pre-judging Apple’s keynote
Setting expectations unreasonably high.
Watch this: A look back at Apple Watch commentary
Despite the commentary, the Apple Watch turned out OK.
Same time next year: Samsung’s annual winning
It happens every year like clockwork.
The real loser: Despite the headlines, it’s not Apple
It’s not all about market share.
The fine print: Defining an iPhone problem
Making mountains out of mole hills.
Save Apple, win big prizes: Trying to understand Apple’s plan
It's not making a super-large and expensive phone to push volume.
By way of comparison: Apple scared, Samsung innovative
No matter what happens, that's the constant point of view.
Alternate reality: Where Apple is behind on AR
It’s not in this universe.