Apple already knows what it's doing.
Time for the comeback.
Predicting an Apple Watch letdown the didn't happen.
Asking people to judge the iPhone before it's announced doesn't lead to great decision-making.
Setting expectations unreasonably high.
Despite the commentary, the Apple Watch turned out OK.
It happens every year like clockwork.
It’s not all about market share.
Making mountains out of mole hills.
It's not making a super-large and expensive phone to push volume.
No matter what happens, that's the constant point of view.
It’s not in this universe.
Just listing one platforms problems isn't very helpful.
The opinions of Tesla fans notwithstanding.
The problem for Apple is that people will buy iPhones.