More Color Now that the HomePod has been laid to rest, the signs are that Apple is going all-in on the smart home with a strategy that plays to its strengths.
More Color With its back against the wall and its internal software development failing, Apple was left with only desperation moves. Fortunately, it made a good one: Mac OS X 10.0, which shipped 20 years ago this week.
More Color Apple trumpets its commitment to customer privacy, but it has failed to take advantage of its unique position. Apple needs to doule-down on privacy to widen its lead over the competition.
More Color It's time for Apple Music to get a huge upgrade--and some recently-launched Apple technologies could even allow it to surpass its rivals when it comes to audio quality.
More Color Apple isn’t above changing its mind about a product or a feature, but the company makes sure there’s a finely-crafted story when it does so.
More Color We’ve seen enormous innovation in most of Apple’s product lines over the last decade. Now it’s the Mac’s turn to flourish again.
More Color This should be an amazing unification of Apple’s platforms and a massive expansion of the Mac software base. It’s not, so far. Both Apple and app developers have work to do.
More Color Apple revealed the first step in a two-year transition to its own processors. And it starts with the more affordable end of the Mac lineup.
More Color Apple announced its financial results for the fourth quarter. Jason Snell takes a closer look at the numbers and Tim Cook's hint at a new venture.