John Moltz recently gave up the glamour of working in corporate IT to write online at his Very Nice Web Site. He does not respond to questions about whether he used to write what amounts to Apple fan fiction.
One of the ways Apple keeps its customers so satisfied, John Moltz argues, is by owning the experience--something no other company has quite managed to pull of.
Microsoft espouses a philosophy of one device for every task, while Apple champions different devices for different scenarios. John Moltz explores the gulf between the two approaches.