Articles by Jason Snell
M2 Pro vs M2 Max: Small differences have a big impact on your workflow (and wallet)
The new M2 Pro and M2 Max chips are closely related. They're based on the same foundation, but each chip has different characteristics that you need to consider.
M2 Pro vs M2 Max: los puntos clave son memoria y dinero
¿Son puntos tan importantes como para cambiar de ordenador?
Por qué usar Control Universal en mi Mac y iPad fue una gran idea
Control Universal es excelente y abre nuevas formas de manejar el iPad y el Mac
If Apple wants its Reality headset to succeed, maybe it shouldn’t actually sell it
Apple is entering a new market with a high-priced and high-risk device. The best way to hype it might be to tell regular people not to buy it.
Why Apple’s most baffling decisions aren’t as crazy as they seem
Making sense of seemingly odd choices requires a view from Apple's standpoint.
Ultra, Max, and the next big thing: How Apple’s 2023 will change everything
The Dynamic Island becomes fully part of the iPhone's product lineup, and we'll finally see Apple's long-rumored headset.
2023 is shaping to be Apple’s biggest year yet–literally
Could we see a 15-inch MacBook Air, iMac Pro, and a larger iPad Pro? Count on it.
The Mac fell short of expectations in 2022–but still managed to blow us away
COVID lockdowns, software issues, and supply chain struggles all kept Apple from reaching its full potential in 2022.
Apple TV isn’t ready for prime time
If Apple is serious about sports, tvOS needs some serious upgrades.
Why I’m thankful for Universal Control on my Mac and iPad
Universal Control is great and has opened up new ways to use the iPad and Mac.
Apple can be great or it can be Google–but it can’t be both
Apple has a dream of taking the company's current $4 billion in annual ad revenue and taking it into the double digits of billions.
Booming Macs and shrinking Services aren’t all they’re cracked up to be
Apple announced its fiscal fourth-quarter results, and its Services have hit a bit of a roadblock.
How Apple’s October products arrive will say a lot about how important they are
Will Apple's slate of October releases get their own in-person event? A video keynote? Or just a plain old press release?
Stage Manager is a window into the future of the iPad—a broken one
Stage Manager is a big deal for the iPad because it gives it windows for the first time--and that makes it a huge job for Apple.
Apple’s real strength is crushing the iPhone features we don’t need
The switch to eSIM only is another example of how Apple can sway the whole cell phone market in one direction.
The iPhone 14 and Apple Watch Series 8 expose Apple’s surprising silicon struggles
Apple has had to shift gears due to the slowing pace of iPhone chip development.
Apple is here to remind you that life (and your wallet) is precious
Apple doesn't want to scare you, but it's building features designed to keep you from dying.