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Why the Green Bubble Kerfuffle misses the point of why iMessage exists—and how Apple could do better
A new Apple silicon Mac Pro will take the fastest Mac in an entirely new direction.
The iMac G4 is nothing short of a triumph.
The conclusion of the Apple silicon transition could bring big things for the Mac as we head into the new year.
The iPhone 14 will have the usual upgrades, but all attention will be on Apple's brand new categories.
Apple's 2021 was always going to be a bit of an anticlimax after the drama of 2020.
We've got less than a month before Apple's promise to ship Universal Control, perhaps the best feature in Monterey.
The M1 made its debut a year ago, and one thing is clear: The Mac's future is bright.
For some reason, Apple once decided it was time to reinvent laptop keyboards. It was a bad decision that the company has spent years trying to fix. So now what?
The two new chips for the MacBook Pro are closely related, and depending on the kind of work you do, the extra power of the M1 Max might not be worth the extra price.
Global supply chain woes mean Apple left $6 billion on the table, and the next quarter will be worse.
The MacBook Pro is just the beginning. Apple's powerful chips have more work to do.
Years before his passing Steve Jobs put Apple on the path that led to it becoming what it is today.
Calling an iPhone "Pro" and carting out Hollywood directors and cinematographers to advertise iPhone features is overkill. Related to us on a personal level and you'll go far.
Apple is making one chip but using it in three different ways, and while some aspects of the A15 upgrade aren't particularly exciting, others are quite impressive.
Apple touted the A15's performance in vague terms. That could be a sign that Apple made a crucial decision about the A15's performance and battery life.
When a company stumbles, it's often not because it made a bad decision. It's because it made a decision that benefited itself rather than its customers.
Apple now spends its summer and fall seasons doing some course correcting. And that's good for the user in the long run.
Apple has made some interesting and difficult choices with its CSAM policy that are worth exploring and debating.
Apple is rumored to be bringing mini-LED displays to the Mac, but Center Stage is the feature that would make the biggest impact.