More Color The two new chips for the MacBook Pro are closely related, and depending on the kind of work you do, the extra power of the M1 Max might not be worth the extra price.
More Color Calling an iPhone "Pro" and carting out Hollywood directors and cinematographers to advertise iPhone features is overkill. Related to us on a personal level and you'll go far.
More Color Apple is making one chip but using it in three different ways, and while some aspects of the A15 upgrade aren't particularly exciting, others are quite impressive.
More Color Apple touted the A15's performance in vague terms. That could be a sign that Apple made a crucial decision about the A15's performance and battery life.
More Color When a company stumbles, it's often not because it made a bad decision. It's because it made a decision that benefited itself rather than its customers.
More Color Apple is rumored to be bringing mini-LED displays to the Mac, but Center Stage is the feature that would make the biggest impact.
More Color How does Apple keep making money, even in uncertain times? Jason Snell has a look behind the numbers Apple posted during its Q3 2021 results announcement.
More Color The new Safari design sidelined much of the app's user interface, choosing instead to prioritize web pages. And criticism has been fierce.
More Color At first glance, iPadOS 15 fails to deliver the Mac-like features we really want for Apple's tablet. But when you look closer, it's clear that Apple has a plan.
More Color Just as it unveiled all the features that threaten to make iOS 15 a must-have update this fall, Apple also announced that iOS 14 users who aren't ready to board will have the opportunity to step off and wait it out.
More Color It's great to see Apple reacting to changes in the world, but given that nothing showed off this week will ship until this fall, is the timing for the new FaceTime features all wrong?
More Color Apple seems to be working on a new consumer laptop. How will the company persuade buyers who love the MacBook Air to buy this one instead?
More Color Apple is facing many accusations of anticompetitive behavior, which means that the company may have to change the way it does business with the App Store and other assets.