Articles by The Macalope
If no one can afford Apple's AR headset, does it matter how good it is?
The Reality is, Apple's headset is 'so good' but priced too high for most people.
Pump the brakes GM, you're not going to win the CarPlay fight
The decision to go it alone will crash and burn, even with a former Apple VP on board.
As it turns out, the iPhone is actually a bargain compared to Android phones
Apple makes expensive phones that people actually want to buy—even years later.
Apple scores another Epic win
Apple has all but won the battle over Fortnite, and Epic's CEO isn't happy.
Someone will pay for sideloading in iOS 17–and it won't be Apple
Apple is rumored to be opening up iOS 17 to side-loading, but if you're a developer, don't expect too much.
The Apple Store has gone from blessing to black eye
Apple was once the darling of the retail world, but its stance on labor unions is a tough sell.
Cook confirms everything and nothing about the AR headset
Rare interview shows a side of Tim you've seen before.
Welp, everyone hates Apple's AR headset and it hasn't even shipped yet
Tim Cook's Apple might be more willing to ship ill-defined products.
Forget bezels and buttons, the iPhone 15's best new feature will be the App Store
More choice might be nice, but not all would-be iOS carpetbaggers are going to be great.
Mixed reality distortion field: Tim Cook is doomed
If the AR headset isn't a hit, no one will remember the Tim Cook era.
Apple is still getting ads comically wrong
Ads don't befit a company that purports to sell a better product.
Today's kids love the iPhone because they're afraid not to
Another year, another iPhone-Android survey to ignore.
This is why Apple waits so long to introduce new tech
Rushing out half-baked ideas isn't just short-sighted. It's also irresponsible.
Apple's war against leakers is really a battle against the people that matter most
The National Labor Relations Board warns Apple against treating its employees like the enemy.
In a sea of layoffs, Apple is a lifeboat of stability
Tim Cook takes a cut instead of Apple's employees.
Building a touchscreen Mac is proving a touchy task
If the rumors are to be believed, a touchscreen Mac needs a lot more than a new display.