The Macalope
By The Macalope
The feature that dare not be named: Apple’s privacy advantage
Sure, Apple talks about it a lot and it's one of the big reasons people prefer its products, but why mention it?
06/11/2019
The sun never rises: Apple’s perpetual doom state
This year’s iPhones doomed, just like every year’s iPhones.
06/04/2019
Camera obscura: Pre-judging the iPhone XR2
Renders don't necessarily look like the real thing. The Macalope explains.
05/28/2019
Hyperbolic style: All Apple decisions are terrible
If Apple has made a design choice, it’s pretty easy to say it’s bad. The Macalope points out that it’s harder to say what would be better.
05/21/2019
He’s no Steve Jobs: Tim Cook’s existential failure
The genetic tests are back. Tim Cook is not Steve Jobs.
05/07/2019
Simple motives: Guessing why Apple does things
When Apple bans apps from the store, maybe there’s a reason.
04/30/2019
By the book: Why Apple makes the headline
It’s a tradition among pundits: Let’s compare Apple to Microsoft. That never gets old. Or does it?
04/16/2019
A pox on one of your houses: Thinking Apple should fix everything
Holding Apple responsible for the bad actions of its competitors.
04/09/2019
Hype cycling: Apple’s AirPower failure
AirPower's failure to launch was bad, but not this bad.
04/02/2019
With fan boys like these: Not charged about AirPods
The innovation gap between AirPods and randomly working party tricks.
03/26/2019
Feature comforts: Expecting Apple to chase features
You’d think by now, pundits would have figured out that Apple doesn’t use a checklist of features to chase. But that’s not the case, The Macalope says.
03/12/2019
Beneath the fold: The reality about Apple and foldable screens
It’s a cool technology, but Apple’s not too late to it.
02/26/2019
Misleading indicators: Correlation is not causation
Lines at the Apple Store were not solely related to Apple selling more iPhones. The Macalope explains.
02/19/2019
Blind spots: Does Apple know its own business?
There’s a good chance people at Apple have read “The Innovator’s Dilemma.”
02/12/2019
Blowing in the wind: Apple’s presumed failing
The Macalope finds that the Apple doom train continues to chug along whether you choose to ride it or it ever stops at Cupertino or not.
02/05/2019
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