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No Huawei: Apple’s non-competition

No Huawei: Apple’s non-competition

The full-featured phone that, well, might be spying on you.

10/23/18

A bit different: You can be successful and not be Apple

A bit different: You can be successful and not be Apple

Not every business model is the same.

10/18/18

Cherished myths: Apple used to be perfect

Cherished myths: Apple used to be perfect

And now it's not.

10/16/18

The real winners: You won’t believe who’s supposedly beating Apple

The real winners: You won’t believe who’s supposedly beating Apple

Here's an imaginary blast from the past.

10/11/18

Zombie narratives: The Apple Watch as failure

Zombie narratives: The Apple Watch as failure

The Apple Watch continues to flop its way to success.

10/09/18

Nothing up my sleeve: MacBook Pro complaints

Nothing up my sleeve: MacBook Pro complaints

When is a complaint about the MacBook Pro not about the MacBook Pro?

10/04/18

Nothing but sax and violins on TV: Apple’s upcoming programming

Nothing but sax and violins on TV: Apple’s upcoming programming

What makes compelling television?

10/02/18

Useless comparisons: A battle six years in the making

Useless comparisons: A battle six years in the making

Old iPads are slower than new Kindles. Film at 11.

09/29/18

Word to the wise: Apple’s always-failing strategy

Word to the wise: Apple’s always-failing strategy

Won't someone please help Tim Cook?

09/27/18

Small wonder: Suddenly missing the iPhone SE

Small wonder: Suddenly missing the iPhone SE

If Apple did something then it must be a big mistake.

09/25/18

Hiding in plain sight: Apple’s iPhone strategy

Hiding in plain sight: Apple’s iPhone strategy

Apple already knows what it's doing.

09/22/18

The real winner: It’s never Apple

The real winner: It’s never Apple

Time for the comeback.

09/20/18

A total letup: The Apple Watch Series 4

A total letup: The Apple Watch Series 4

Predicting an Apple Watch letdown the didn't happen.

09/18/18

Bad decisions: Judging the iPhone sight unseen

Bad decisions: Judging the iPhone sight unseen

Asking people to judge the iPhone before it's announced doesn't lead to great decision-making.

09/15/18

An F grade assessment: Pre-judging Apple’s keynote

An F grade assessment: Pre-judging Apple’s keynote

Setting expectations unreasonably high.

09/13/18

Watch this: A look back at Apple Watch commentary

Watch this: A look back at Apple Watch commentary

Despite the commentary, the Apple Watch turned out OK.

09/11/18

Same time next year: Samsung’s annual winning

Same time next year: Samsung’s annual winning

It happens every year like clockwork.

09/08/18

The real loser: Despite the headlines, it’s not Apple

The real loser: Despite the headlines, it’s not Apple

It’s not all about market share.

09/06/18

The fine print: Defining an iPhone problem

The fine print: Defining an iPhone problem

Making mountains out of mole hills.

09/04/18

Save Apple, win big prizes: Trying to understand Apple’s plan

Save Apple, win big prizes: Trying to understand Apple’s plan

It's not making a super-large and expensive phone to push volume.

09/01/18

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