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Mad Macs: No enthusiasm for the Mac Pro

Mad Macs: No enthusiasm for the Mac Pro

The Mac Pro isn’t for the rest of us.

06/18/2019

The feature that dare not be named: Apple’s privacy advantage

The feature that dare not be named: Apple’s privacy advantage

Sure, Apple talks about it a lot and it's one of the big reasons people prefer its products, but why mention it?

06/11/2019

The sun never rises: Apple’s perpetual doom state

The sun never rises: Apple’s perpetual doom state

This year’s iPhones doomed, just like every year’s iPhones.

06/04/2019

Camera obscura: Pre-judging the iPhone XR2

Camera obscura: Pre-judging the iPhone XR2

Renders don't necessarily look like the real thing. The Macalope explains.

05/28/2019

Hyperbolic style: All Apple decisions are terrible

Hyperbolic style: All Apple decisions are terrible

If Apple has made a design choice, it’s pretty easy to say it’s bad. The Macalope points out that it’s harder to say what would be better.

05/21/2019

Bad Marx: AirPods are the bane of all existence

Bad Marx: AirPods are the bane of all existence

That thing you enjoy is terrible.

05/14/2019

He’s no Steve Jobs: Tim Cook’s existential failure

He’s no Steve Jobs: Tim Cook’s existential failure

The genetic tests are back. Tim Cook is not Steve Jobs.

05/07/2019

Simple motives: Guessing why Apple does things

Simple motives: Guessing why Apple does things

When Apple bans apps from the store, maybe there’s a reason.

04/30/2019

Thought experiments: Different bars for Samsung and Apple

Thought experiments: Different bars for Samsung and Apple

Foldable phones hit a bump.

04/23/2019

By the book: Why Apple makes the headline

By the book: Why Apple makes the headline

It’s a tradition among pundits: Let’s compare Apple to Microsoft. That never gets old. Or does it?

04/16/2019

A pox on one of your houses: Thinking Apple should fix everything

A pox on one of your houses: Thinking Apple should fix everything

Holding Apple responsible for the bad actions of its competitors.

04/09/2019

Hype cycling: Apple’s AirPower failure

Hype cycling: Apple’s AirPower failure

AirPower's failure to launch was bad, but not this bad.

04/02/2019

With fan boys like these: Not charged about AirPods

With fan boys like these: Not charged about AirPods

The innovation gap between AirPods and randomly working party tricks.

03/26/2019

Nouveau doom: The new 2019 Apple doom

Nouveau doom: The new 2019 Apple doom

Apple doom is always just around the corner.

03/19/2019

Feature comforts: Expecting Apple to chase features

Feature comforts: Expecting Apple to chase features

You’d think by now, pundits would have figured out that Apple doesn’t use a checklist of features to chase. But that’s not the case, The Macalope says.

03/12/2019

Not getting the Band back together: The wearables market

Not getting the Band back together: The wearables market

Bye-bye, Microsoft Band.

03/05/2019

Beneath the fold: The reality about Apple and foldable screens

Beneath the fold: The reality about Apple and foldable screens

It’s a cool technology, but Apple’s not too late to it.

02/26/2019

Misleading indicators: Correlation is not causation

Misleading indicators: Correlation is not causation

Lines at the Apple Store were not solely related to Apple selling more iPhones. The Macalope explains.

02/19/2019

Blind spots: Does Apple know its own business?

Blind spots: Does Apple know its own business?

There’s a good chance people at Apple have read “The Innovator’s Dilemma.”

02/12/2019

Blowing in the wind: Apple’s presumed failing

Blowing in the wind: Apple’s presumed failing

The Macalope finds that the Apple doom train continues to chug along whether you choose to ride it or it ever stops at Cupertino or not.

02/05/2019

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