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With M1 Macs, memory just isn't what it used to be

With M1 Macs, memory just isn't what it used to be

Apple has changed the way RAM is used in a computer. And it's time to change our thinking.

11/22/2020

First things first: Why the M1 starts at Apple’s low end

First things first: Why the M1 starts at Apple’s low end

Apple revealed the first step in a two-year transition to its own processors. And it starts with the more affordable end of the Mac lineup.

11/11/2020

The Mac has its best quarter ever, and Tim Cook teases the future

The Mac has its best quarter ever, and Tim Cook teases the future

Apple announced its financial results for the fourth quarter. Jason Snell takes a closer look at the numbers and Tim Cook's hint at a new venture.

10/29/2020

The A14 processor brings big improvements to the iPhone and beyond

The A14 processor brings big improvements to the iPhone and beyond

Apple’s biggest new product this week might be the chip inside the iPhone and iPad.

10/21/2020

Size matters: Choosing between the iPhone 12 mini and iPhone 12 Pro

Size matters: Choosing between the iPhone 12 mini and iPhone 12 Pro

For people who heavily consider a phone’s size before buying, Apple has made things interesting with the iPhone 12 lineup.

10/14/2020

How Apple can take advantage of iPhone makeover mania

How Apple can take advantage of iPhone makeover mania

People upgrade for emojis. Why not for more customization features?

09/30/2020

Where does the Apple Watch go from here?

Where does the Apple Watch go from here?

The Series 6 feels like an incremental move. It’s time for Apple to take the Watch to new places.

09/23/2020

Why the new iPad Air is great news for the iPad Pro

Why the new iPad Air is great news for the iPad Pro

Apple’s iPad upgrades show the company is moving with extreme confidence.

09/16/2020

What Apple silicon Mac will we see first? It might be a familiar face

What Apple silicon Mac will we see first? It might be a familiar face

Two recent reports about the first Apple silicon Macs contradict each other. Jason Snell has thoughts on what Apple could do with a new MacBook, MacBook Pro, and iMac.

09/02/2020

Epic versus Apple? I’m rooting for the users

Epic versus Apple? I’m rooting for the users

Two tech behemoths are battling it out, but the most important party in this case is the user. Jason Snell explains.

08/26/2020

AirDrop is great for the iPhone, iPad and Mac, but it can be even better. Here’s how

AirDrop is great for the iPhone, iPad and Mac, but it can be even better. Here’s how

AirDrop is one of the most useful features of the the iPhone, iPad, and Mac. But it could stand some some major upgrades.

08/12/2020

Where does the iMac go from here?

Where does the iMac go from here?

Apple recent announcement makes the iMac faster, but what’s in store in the near future? Jason Snell considers what could happen in a future based on Apple silicon.

08/05/2020

For once, the Mac and iPad lead Apple's record financial results

For once, the Mac and iPad lead Apple's record financial results

Apple announced its third quarter 2020 results. Jason Snell provides some insight about where Apple is and where it might be going next.

07/31/2020

The most invisible and influential eras in Apple history

The most invisible and influential eras in Apple history

Jason Snell breaks down the company’s history by era and how Apple’s business approach and position in the market has varied over the years.

07/22/2020

The switch to Apple silicon: Will the Touch Bar survive?

The switch to Apple silicon: Will the Touch Bar survive?

Transitions are opportunities for changes and endings. Could we see the Touch Bar disappear from the MacBook Pro?

07/08/2020

Why the Mac is (once again) central to Apple’s future

Why the Mac is (once again) central to Apple’s future

Macs with Apple silicon will bring the best of iPhone, iPad, and Mac together.

07/01/2020

The Mac’s future is on a collision course with the iPad

The Mac’s future is on a collision course with the iPad

What’s a Mac, anyway? Apple’s WWDC announcements make us wonder.

06/24/2020

WWDC Wish List: Apple Watch and watchOS 7

WWDC Wish List: Apple Watch and watchOS 7

Watch Wishes Do Come (True). But will Apple make the ultimate Apple Watch power move?

06/18/2020

WWDC Wish List: macOS 10.16

WWDC Wish List: macOS 10.16

After a stormy year with macOS Catalina, it's time for stability. Bring on macOS Avalon.

06/10/2020

iPadOS 14 wish list: Plenty of room for improvement

iPadOS 14 wish list: Plenty of room for improvement

The iPad is Apple’s platform with the most room to grow. Jason Snell hopes that at WWDC, the iPad continues to move forward.

05/27/2020

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