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Why the new iPad Air is great news for the iPad Pro

Why the new iPad Air is great news for the iPad Pro

Apple’s iPad upgrades show the company is moving with extreme confidence.

09/16/2020

What Apple silicon Mac will we see first? It might be a familiar face

What Apple silicon Mac will we see first? It might be a familiar face

Two recent reports about the first Apple silicon Macs contradict each other. Jason Snell has thoughts on what Apple could do with a new MacBook, MacBook Pro, and iMac.

09/02/2020

Epic versus Apple? I’m rooting for the users

Epic versus Apple? I’m rooting for the users

Two tech behemoths are battling it out, but the most important party in this case is the user. Jason Snell explains.

08/26/2020

AirDrop is great for the iPhone, iPad and Mac, but it can be even better. Here’s how

AirDrop is great for the iPhone, iPad and Mac, but it can be even better. Here’s how

AirDrop is one of the most useful features of the the iPhone, iPad, and Mac. But it could stand some some major upgrades.

08/12/2020

Where does the iMac go from here?

Where does the iMac go from here?

Apple recent announcement makes the iMac faster, but what’s in store in the near future? Jason Snell considers what could happen in a future based on Apple silicon.

08/05/2020

For once, the Mac and iPad lead Apple's record financial results

For once, the Mac and iPad lead Apple's record financial results

Apple announced its third quarter 2020 results. Jason Snell provides some insight about where Apple is and where it might be going next.

07/31/2020

The most invisible and influential eras in Apple history

The most invisible and influential eras in Apple history

Jason Snell breaks down the company’s history by era and how Apple’s business approach and position in the market has varied over the years.

07/22/2020

The switch to Apple silicon: Will the Touch Bar survive?

The switch to Apple silicon: Will the Touch Bar survive?

Transitions are opportunities for changes and endings. Could we see the Touch Bar disappear from the MacBook Pro?

07/08/2020

Why the Mac is (once again) central to Apple’s future

Why the Mac is (once again) central to Apple’s future

Macs with Apple silicon will bring the best of iPhone, iPad, and Mac together.

07/01/2020

The Mac’s future is on a collision course with the iPad

The Mac’s future is on a collision course with the iPad

What’s a Mac, anyway? Apple’s WWDC announcements make us wonder.

06/24/2020

WWDC Wish List: Apple Watch and watchOS 7

WWDC Wish List: Apple Watch and watchOS 7

Watch Wishes Do Come (True). But will Apple make the ultimate Apple Watch power move?

06/18/2020

WWDC Wish List: macOS 10.16

WWDC Wish List: macOS 10.16

After a stormy year with macOS Catalina, it's time for stability. Bring on macOS Avalon.

06/10/2020

iPadOS 14 wish list: Plenty of room for improvement

iPadOS 14 wish list: Plenty of room for improvement

The iPad is Apple’s platform with the most room to grow. Jason Snell hopes that at WWDC, the iPad continues to move forward.

05/27/2020

Three ways the iPad beats the Mac

Three ways the iPad beats the Mac

The Mac is still capable, but sometimes the iPad is better at solving certain problems. Jason Snell explains.

05/20/2020

What will the ARM Mac line-up look like?

What will the ARM Mac line-up look like?

Chip transitions give Apple an opportunity to make major changes, like a redesigned iMac and more consumer laptops.

05/13/2020

Apple’s pandemic stars: Mac, iPad, and its big pile of cash

Apple’s pandemic stars: Mac, iPad, and its big pile of cash

Jason Snell explains how Apple's Q1 2020 financial results show that the company could emerge into a post-COVID-19 world as an even bigger player on the scene.

04/30/2020

Apple’s iPad Pro Magic Keyboard: The heavy truth

Apple’s iPad Pro Magic Keyboard: The heavy truth

It weighs as much as a laptop—and works like one. And it’s just one option among many.

04/22/2020

Apple’s most important role: Keeping privacy at the forefront

Apple’s most important role: Keeping privacy at the forefront

Apple is in a unique position to steer our world away from the most negative possible uses of technology and toward a more private and transparent future.

04/15/2020

iPad vs. Surface: Apple and Microsoft get closer to convergence

iPad vs. Surface: Apple and Microsoft get closer to convergence

The two tech giants are racing to a new kind of device--from opposite sides.

04/08/2020

Ten years of the iPad: Some things never change

Ten years of the iPad: Some things never change

A decade later the original iPad is retro, but the iPad platform still feels like the future.

04/01/2020

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