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What Apple Music can do to catch up with Spotify

What Apple Music can do to catch up with Spotify

It's time for Apple Music to get a huge upgrade--and some recently-launched Apple technologies could even allow it to surpass its rivals when it comes to audio quality.

02/24/2021

Is Apple about to admit it was wrong about the MacBook Pro?

Is Apple about to admit it was wrong about the MacBook Pro?

Apple isn’t above changing its mind about a product or a feature, but the company makes sure there’s a finely-crafted story when it does so.

02/17/2021

The Mac’s audio and AirPods support needs to be more like iOS

The Mac’s audio and AirPods support needs to be more like iOS

And now that Apple silicon is here, it's time to redefine what Sleep means, too.

02/03/2021

Tough compare? Four lessons from Apple's latest record quarter

Tough compare? Four lessons from Apple's latest record quarter

The company seems to have plenty of room to grow, even in China

01/28/2021

The case for a 12-inch MacBook Air

The case for a 12-inch MacBook Air

Apple's smallest laptop is the 13-inch MacBook Air. But Jason Snell thinks Apple should go smaller.

01/13/2021

It’s time for the Mac to undergo a product-design renaissance

It’s time for the Mac to undergo a product-design renaissance

We’ve seen enormous innovation in most of Apple’s product lines over the last decade. Now it’s the Mac’s turn to flourish again.

01/06/2021

2021 iOS Predictions: New iPad Pros, less drama

2021 iOS Predictions: New iPad Pros, less drama

In 2021, can Apple deliver something better than it did for iOS, iPhone, and iPad in 2020?

12/31/2020

2021 Mac Predictions: Bigger iMacs and MacBooks, and more Apple silicon

2021 Mac Predictions: Bigger iMacs and MacBooks, and more Apple silicon

2020 was a big year for the Mac. 2021 could be an even bigger year.

12/30/2020

2020 predictions in review: Magic Keyboards, M1 Macs, and pricey iPhones

2020 predictions in review: Magic Keyboards, M1 Macs, and pricey iPhones

How well did Jason Snell do with his 2020 predictions? Pretty good, actually.

12/29/2020

3 rules to understand the price of Apple products

3 rules to understand the price of Apple products

Apple sells a product for a high price. This is not new. Here are some things to keep in mind about the company’s pricing philosophy.

12/09/2020

How to fix the M1 Mac’s most disappointing feature: iOS apps on the Mac

How to fix the M1 Mac’s most disappointing feature: iOS apps on the Mac

This should be an amazing unification of Apple’s platforms and a massive expansion of the Mac software base. It’s not, so far. Both Apple and app developers have work to do.

11/25/2020

With M1 Macs, memory just isn't what it used to be

With M1 Macs, memory just isn't what it used to be

Apple has changed the way RAM is used in a computer. And it's time to change our thinking.

11/22/2020

First things first: Why the M1 starts at Apple’s low end

First things first: Why the M1 starts at Apple’s low end

Apple revealed the first step in a two-year transition to its own processors. And it starts with the more affordable end of the Mac lineup.

11/11/2020

The Mac has its best quarter ever, and Tim Cook teases the future

The Mac has its best quarter ever, and Tim Cook teases the future

Apple announced its financial results for the fourth quarter. Jason Snell takes a closer look at the numbers and Tim Cook's hint at a new venture.

10/29/2020

The A14 processor brings big improvements to the iPhone and beyond

The A14 processor brings big improvements to the iPhone and beyond

Apple’s biggest new product this week might be the chip inside the iPhone and iPad.

10/21/2020

Size matters: Choosing between the iPhone 12 mini and iPhone 12 Pro

Size matters: Choosing between the iPhone 12 mini and iPhone 12 Pro

For people who heavily consider a phone’s size before buying, Apple has made things interesting with the iPhone 12 lineup.

10/14/2020

How Apple can take advantage of iPhone makeover mania

How Apple can take advantage of iPhone makeover mania

People upgrade for emojis. Why not for more customization features?

09/30/2020

Where does the Apple Watch go from here?

Where does the Apple Watch go from here?

The Series 6 feels like an incremental move. It’s time for Apple to take the Watch to new places.

09/23/2020

Why the new iPad Air is great news for the iPad Pro

Why the new iPad Air is great news for the iPad Pro

Apple’s iPad upgrades show the company is moving with extreme confidence.

09/16/2020

What Apple silicon Mac will we see first? It might be a familiar face

What Apple silicon Mac will we see first? It might be a familiar face

Two recent reports about the first Apple silicon Macs contradict each other. Jason Snell has thoughts on what Apple could do with a new MacBook, MacBook Pro, and iMac.

09/02/2020

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