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Different ThinkFineWoven's failings remind us that ethical principles demand personal sacrifice. Different ThinkApple has made the greatest iPhone ever, so why isn't anyone impressed anymore? Different ThinkIf you obsess about the next big thing, you'll never buy anything.
Different ThinkEight years on from the device's debut, the way we control our Apple Watches is about to change. And not a moment too soon. Different ThinkThere was a window when Apple's budget phone made sense, but it closed a while ago. Different ThinkHelp us, Xeon, you're our only hope. Different ThinkSiri is the cloth-eared and wildly overconfident elephant in the living room. Different ThinkThe Mac's long-drawn-out switch from Intel has become more formulaic than fantastic. Different ThinkThe user experience is likely to be calculatedly bad, and Apple will warn against using the stores at every opportunity. Different ThinkAmid economic gloom and spiraling costs of living, Apple could stand to slash some prices. Different ThinkPhone makers have become masters at both delivering and holding back features so the perfect phone is always a year away. Different ThinkThe fourth Galaxy Fold shows Samsung is running out of problems to fix, while Apple hasn't even got started.
Different ThinkAfter rightly relaxing rules governing in-app payments, Apple is now accused of scaring customers. It's absurd. Different ThinkUpdating one app shouldn't require me to update iOS as a whole, and exclude me if I'm running an older iPhone. Different ThinkiOS 16 spells the end for numerous tech annoyances. What are we supposed to complain about on Twitter now? Different ThinkFrom the AR headset to a new Mac Pro, there were lots of rumors that didn't show up. Different ThinkThe next generation of CarPlay could transform the in-vehicle experience, but there will be twists and turns. Different ThinkWill the new MacBook Air underwhelm and the Mac Pro go AWOL? Different ThinkThe enormous stakes and Apple's innate conservatism mean the latest iPhone is unlikely to dazzle.
Different ThinkIt makes little sense for Apple, of all companies, to run such a draconian back-to-the-office policy.