Different Think
Different Think
Apple has all the ingredients for effective remote work. Why doesn't it use them?
It makes little sense for Apple, of all companies, to run such a draconian back-to-the-office policy.
Different Think
Apple is on the brink of destroying a rich legacy of mobile games
The company should be preserving the App Store's treasures, not purging 'outdated' apps.
Different Think
How Apple’s iPhone subscription service could be the ultimate lock-in trap
Apple is rumored to be launching a new hardware subscription service, but how will it work?
Different Think
How much credit does Apple deserve for 'CODA's Academy Awards?
Apple brought it to the masses, but there's a fine line between distributor and artist.
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Risk management: Apple's design language has become too safe
The company of Steve Jobs and Jony Ive ought to do better than treading water.
Different Think
With Air and Studio, why does Apple even need a Pro line anymore?
Apple's upper-end Macs and mid-range iPads are making Apple's Pro products unnecessary.
Different Think
Apple's $429 'value' iPhone drops the ball and misses the mark
Instead of the sub-$300 iPhone SE we hoped for, Apple unveiled a recycled chassis with a new chip and a price bump.
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6 clever taglines that could grace Apple's spring event invite
We've set our pun machine to full power and generated six taglines that could grace Apple's spring event invite when it arrives.
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Too many rumors have already spoiled Apple's next big thing
The news is full (yet again) of folding iPhone and Apple Car reports, but not all publicity is good publicity. Rumor fatigue is real.
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Why the outdated iPhone SE 5G could be Apple's biggest release of the year
Forget the glamour of the iPhone 14 and focus on the huge impact of a 5G phone with iOS under $400.
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Apple's fashion distortion field makes no sense–unless you're in it
Gucci's dubious AirPods Max case illustrates the gap between the worlds of tech and fashion.
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Think Apple TV+ isn't a threat to Netflix? Think again
Hope is not lost for Apple's beleaguered TV+ streaming service. But it needs to change course now.
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Different Think: Apple will not release a folding iPhone
If you want a foldable phone, it may be time to start looking at Samsung instead.
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Different Think: How to fix the Siri Remote
Apple can solve its perennial remote control problem by rethinking the Siri Remote so it works with HomeKit too.
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Different Think: Apple should embrace delays
When it comes to important software features, late is better than non-functional.
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Different Think: It's time to scrap the MacBook Pro 13in
Apple needs the courage to kill off its most pointless machine.
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Different Think: Apple's App Store monopoly needs to end
Forcing Apple to open up iOS is the only remedy for its anticompetitive behaviour.
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Different Think: AirPower is a political project
Apple's obsession with multi-device wireless chargers makes more sense when viewed as a shield against the EU.
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Different Think: Why we mourn the iPhone mini
Apple's mini handsets come closer than any others to the spirit and user-centred design of the original iPhone.
Different Think