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More ColorCOVID lockdowns, software issues, and supply chain struggles all kept Apple from reaching its full potential in 2022. More ColorIf Apple is serious about sports, tvOS needs some serious upgrades. More ColorUniversal Control is great and has opened up new ways to use the iPad and Mac.
More ColorApple has a dream of taking the company's current $4 billion in annual ad revenue and taking it into the double digits of billions. More ColorOld devices are the new bargains. More ColorApple announced its fiscal fourth-quarter results, and its Services have hit a bit of a roadblock. More ColorWill Apple's slate of October releases get their own in-person event? A video keynote? Or just a plain old press release? More ColorStage Manager is a big deal for the iPad because it gives it windows for the first time–and that makes it a huge job for Apple. More ColorThe switch to eSIM only is another example of how Apple can sway the whole cell phone market in one direction. More ColorApple has had to shift gears due to the slowing pace of iPhone chip development. More ColorApple doesn't want to scare you, but it's building features designed to keep you from dying. More ColorApple is focusing on improvements over innovations as we wait for the next big thing to arrive. More ColorSystem Settings is a mess. More ColorIf people can't find your products, it's really hard to sell them. More ColorA Netflix, Peloton, or Tesla acquisition would make huge news—but little sense. More ColorInflation runs rampant. Threats of recession loom. And on Thursday Apple strolled right in, whistling a happy tune, turning in yet another record set of financial results. More ColorWe live in a wonderful era for Apple laptop. Let's keep the momentum going. More ColorApple is retiring the iPhone mini, but its rumored replacement isn't good enough to get me to give up my lovely little handset. More ColorThe new features coming this fall could be a sign that Apple will continue to let us personalize our phones.
More ColorThe 13-inch M2 MacBook Pro didn't need to get an M2 upgrade. So why didn't Apple just let it die?