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How Apple's new MacBook can avoid the same old mistakes
Apple seems to be working on a new consumer laptop. How will the company persuade buyers who love the MacBook Air to buy this one instead?
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Apple is fighting an epic legal battle—just how much will it give up?
Apple is facing many accusations of anticompetitive behavior, which means that the company may have to change the way it does business with the App Store and other assets.
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How the heck did Apple make so much money last quarter?
Even after a string of impressive results, this quarter, covering the first three months of calendar 2021, is something special. Let's look inside the numbers.
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The iPad Pro is a killer machine but its software is killing me
Apple doesn't quite feel like it's hitting on all cylinders with the iPad Pro. The hardware is top notch. The software leaves a lot to be desired.
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Apple may be on the brink of a smart home breakthrough
Now that the HomePod has been laid to rest, the signs are that Apple is going all-in on the smart home with a strategy that plays to its strengths.
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Mac OS X: An act of desperation that formed the foundation for the modern Mac
With its back against the wall and its internal software development failing, Apple was left with only desperation moves. Fortunately, it made a good one: Mac OS X 10.0, which shipped 20 years ago this week.
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From Aqua to Catalina: The evolution of macOS X
The macOS we use today is the result of iteration over 16 major OS releases during those 20 years. Here are the highlights.
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Requiem for the iMac Pro, the ultimate Mac of the Intel era
The iMac Pro may have been built with a different path for the Mac in mind, but the result was a pretty terrific computer.
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Apple may be the undisputed privacy leader, but it's not doing enough
Apple trumpets its commitment to customer privacy, but it has failed to take advantage of its unique position. Apple needs to doule-down on privacy to widen its lead over the competition.
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What Apple Music can do to catch up with Spotify
It’s time for Apple Music to get a huge upgrade–and some recently-launched Apple technologies could even allow it to surpass its rivals when it comes to audio quality.
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Is Apple about to admit it was wrong about the MacBook Pro?
Apple isn’t above changing its mind about a product or a feature, but the company makes sure there’s a finely-crafted story when it does so.
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The Mac’s audio and AirPods support needs to be more like iOS
And now that Apple silicon is here, it’s time to redefine what Sleep means, too.
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Tough compare? Four lessons from Apple's latest record quarter
The company seems to have plenty of room to grow, even in China
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The case for a 12-inch MacBook Air
Apple’s smallest laptop is the 13-inch MacBook Air. But Jason Snell thinks Apple should go smaller.
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It’s time for the Mac to undergo a product-design renaissance
We’ve seen enormous innovation in most of Apple’s product lines over the last decade. Now it’s the Mac’s turn to flourish again.
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2021 iOS Predictions: New iPad Pros, less drama
In 2021, can Apple deliver something better than it did for iOS, iPhone, and iPad in 2020?
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2021 Mac Predictions: Bigger iMacs and MacBooks, and more Apple silicon
2020 was a big year for the Mac. 2021 could be an even bigger year.
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2020 predictions in review: Magic Keyboards, M1 Macs, and pricey iPhones
How well did Jason Snell do with his 2020 predictions? Pretty good, actually.
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3 rules to understand the price of Apple products
Apple sells a product for a high price. This is not new. Here are some things to keep in mind about the company’s pricing philosophy.
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