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More ColorThe iPhone 15's new camera features showcase Apple's relentless drive to make its products as frictionless as possible. More ColorMacworld columnist Jason Snell attended the Wonderlust iPhone and Apple Watch event. Here are the first impressions of the iPhone 15 and iPhone 15 Pro, Apple Watch Ultra 2 and Series 9. More ColorStripped down to its basics, the iPad is just a tablet. But add a keyboard, Apple Pencil, or more, and you expand its capabilities.
More ColorWhen you're as big as Apple, you need to get creative in order to seek growth. More ColorWhen you make nearly $20 billion in profit in three months, how down can your quarter really be? More ColorYou might not want to throw caution entirely to the wind, but it's the summer of 2023. You should just go ahead and do it. Really. More ColorApple hasn't told the whole story about its mixed reality headset. Here's what else to expect. More ColorHow can Apple get typical iPhone users to discover new features on a device they know so well? More ColorApple's Mac announcements on Monday were huge news, despite being overshadowed by shiny future products and platforms that won't let anyone do anything until 2024. More ColorApple's nowhere when it comes to AI. That's the narrative. The thing is, it's not true. At least, not yet. More ColorApple's March quarter was a bit like a movie with bad word of mouth, but then you actually see it, and you think it wasn't that bad. In fact, maybe it was… good? More ColorIt's a question of when, not if. More ColorApple's carefully crafted ecosystem will allow it to build a new platform that feels both fresh and familiar. More ColorBase storage and upgrade pricing are pain points too. More ColorThe mute switch might actually become useful. More ColorThe Mac and the iPad are on a collision course, and they're both about to run into the brick wall that Apple has erected between them. More ColorApple is about to unleash the full power of the Mac. More ColorApple silicon might be changing Apple's most powerful Mac in all the wrong ways. More Color
Four scenarios that could spell Apple's doom.
More ColorApple had its first year-over-year decline in four years, but Tim Cook and company see light coming through the tunnel.