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The Mac fell short of expectations in 2022–but still managed to blow us away
COVID lockdowns, software issues, and supply chain struggles all kept Apple from reaching its full potential in 2022.
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Apple TV isn't ready for prime time
If Apple is serious about sports, tvOS needs some serious upgrades.
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Why I'm thankful for Universal Control on my Mac and iPad
Universal Control is great and has opened up new ways to use the iPad and Mac.
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Apple can be great or it can be Google–but it can't be both
Apple has a dream of taking the company's current $4 billion in annual ad revenue and taking it into the double digits of billions.
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As Apple's prices keep going up, where will the value come from?
Old devices are the new bargains.
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Booming Macs and shrinking Services aren't all they're cracked up to be
Apple announced its fiscal fourth-quarter results, and its Services have hit a bit of a roadblock.
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How Apple's October products arrive will say a lot about how important they are
Will Apple's slate of October releases get their own in-person event? A video keynote? Or just a plain old press release?
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Stage Manager is a window into the future of the iPad—a broken one
Stage Manager is a big deal for the iPad because it gives it windows for the first time–and that makes it a huge job for Apple.
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Apple's real strength is crushing the iPhone features we don't need
The switch to eSIM only is another example of how Apple can sway the whole cell phone market in one direction.
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The iPhone 14 and Apple Watch Series 8 expose Apple's surprising silicon struggles
Apple has had to shift gears due to the slowing pace of iPhone chip development.
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Apple is here to remind you that life (and your wallet) is precious
Apple doesn't want to scare you, but it's building features designed to keep you from dying.
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The iPhone is brilliant. The iPhone 14 will be boring
Apple is focusing on improvements over innovations as we wait for the next big thing to arrive.
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One of macOS Ventura's key new features already needs a massive overhaul
System Settings is a mess.
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The secret to Apple's success isn't demand, it's supply
If people can't find your products, it's really hard to sell them.
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Apple's next big move will probably be smaller than you think
A Netflix, Peloton, or Tesla acquisition would make huge news—but little sense.
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An ounce of iPhone and no Macs makes a bitter Apple 'cocktail'
Inflation runs rampant. Threats of recession loom. And on Thursday Apple strolled right in, whistling a happy tune, turning in yet another record set of financial results.
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Apple is at the top of its MacBook game–and the best may be yet to come
We live in a wonderful era for Apple laptop. Let's keep the momentum going.
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One small reason why I won't be upgrading to an iPhone 14
Apple is retiring the iPhone mini, but its rumored replacement isn't good enough to get me to give up my lovely little handset.
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iOS 16 is more Android than the iPhone has ever been
The new features coming this fall could be a sign that Apple will continue to let us personalize our phones.
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