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More Color Apple seems to be working on a new consumer laptop. How will the company persuade buyers who love the MacBook Air to buy this one instead? More Color Apple is facing many accusations of anticompetitive behavior, which means that the company may have to change the way it does business with the App Store and other assets. More Color Even after a string of impressive results, this quarter, covering the first three months of calendar 2021, is something special. Let's look inside the numbers. More Color Apple doesn't quite feel like it's hitting on all cylinders with the iPad Pro. The hardware is top notch. The software leaves a lot to be desired. More Color Now that the HomePod has been laid to rest, the signs are that Apple is going all-in on the smart home with a strategy that plays to its strengths. More Color With its back against the wall and its internal software development failing, Apple was left with only desperation moves. Fortunately, it made a good one: Mac OS X 10.0, which shipped 20 years ago this week. More Color The macOS we use today is the result of iteration over 16 major OS releases during those 20 years. Here are the highlights. More Color The iMac Pro may have been built with a different path for the Mac in mind, but the result was a pretty terrific computer. More Color Apple trumpets its commitment to customer privacy, but it has failed to take advantage of its unique position. Apple needs to doule-down on privacy to widen its lead over the competition. More Color It’s time for Apple Music to get a huge upgrade–and some recently-launched Apple technologies could even allow it to surpass its rivals when it comes to audio quality. More Color Apple isn’t above changing its mind about a product or a feature, but the company makes sure there’s a finely-crafted story when it does so. More Color And now that Apple silicon is here, it’s time to redefine what Sleep means, too. More Color The company seems to have plenty of room to grow, even in China More Color Apple’s smallest laptop is the 13-inch MacBook Air. But Jason Snell thinks Apple should go smaller. More Color We’ve seen enormous innovation in most of Apple’s product lines over the last decade. Now it’s the Mac’s turn to flourish again. More Color In 2021, can Apple deliver something better than it did for iOS, iPhone, and iPad in 2020? More Color 2020 was a big year for the Mac. 2021 could be an even bigger year. More Color How well did Jason Snell do with his 2020 predictions? Pretty good, actually. More Color Apple sells a product for a high price. This is not new. Here are some things to keep in mind about the company’s pricing philosophy. More Color This should be an amazing unification of Apple’s platforms and a massive expansion of the Mac software base. It’s not, so far. Both Apple and app developers have work to do.