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To beat Google in the speaker war, Apple needs to deploy its secret mini weapon
HomePod could take on the Echo Show and Nest Hub if Apple gave it a little attention.
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Apple's holiday iPhone shortage is a symptom of a much larger problem
Apple wants to bring manufacturing to a number of other places. It’s a good long-term decision, but it won’t happen fast, and there are going to be plenty of challenges along the way.
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Apple is likely going to miss these 2022 deadlines
There were a few products we were really looking forward to seeing by the end of this year. But we'll have to wait until 2023
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Even with record profits, Apple can't buy our trust
Developers and customers wish Apple would change some of its practices, but the constant demand to be profitable prevents that from happening.
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Apple's iPad and Apple TV updates aren't as small as you think
Apple's new iPads and revamped Apple TV 4K updates might seem like ho-hum announcements, but they hint at bigger changes to come.
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Apple is quietly preparing for a future without the iPhone–or another big thing
Whether or not Apple delivers another next big thing, ads and services will keep it healthy for years to come.
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Apple's next big thing could be the boost its smaller things need
Apple's languishing platforms could point to investment elsewhere.
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The iPad needs to stop pretending to be something it’s not
Apple's tablet needs to finally become its own device.
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How to find these great iOS 16 and watchOS 9 features you might have missed
Some of the best new features for your iPhone and Apple Watch aren't easy to spot.
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The iPhone 14 may be the start of an extreme trend
Apple has a clear strategy with its newest products—and the mid-range is losing out.
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Why Apple's Far Out event was more about the future than the products
Chances are that the new features introduced in the iPhone 14 Pro and Apple Watch Ultra will eventually make it to other Apple devices.
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iOS 16 and macOS Ventura show how far ahead Apple really is
Apple's OS betas show our devices will change—and change us—in the years ahead.
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Do the Apple Watch Series 8 rumors point to a new design?
What does Apple, if you'll excuse the expression, have up its sleeve for the Apple Watch? Unsurprisingly, rumors already abound.
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Why the 13-inch M2 MacBook Pro is still integral to Apple's lineup
Apple has made a science out of retaining older products and selling them at lower prices in order to plug holes in their lineups.
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How the M2 will shape the next Macs and complete the Apple silicon transition
Welcome to speculation town, population me! Let's take a look at the M2 and try to figure out when the next Macs will launch.
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How Apple is making its many devices more alike than ever
Apple isn't simply trying to look to what's next, but to fix what's come before and level the playing field across all its platforms.
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One must-have feature for every big OS update coming at WWDC
Variations on themes for each of Apple's operating systems.
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Three hardware features Apple needs to trash forever
These features that can still be found on today's Apple products, but their time in the sun should probably come to an end sooner rather than later.
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Six Apple apps in dire need of a makeover in iOS 16
If Apple does intend to release new versions of its built-in device apps, these should take priority.
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